Press releases

Latest press releases

Press 2015

Opera Mediaworks launches the Short Form Video Fund in EMEA

London — May 14, 2015

$1 million creative fund designed to facilitate and inspire mobile-first storytelling with video

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For the first time, Android tops out iOS for mobile ad revenue share

San Mateo, Calif. — May 5, 2015

Within media categories, Social Networking takes the No. 1 spot from Music, Video and Media — also for the first time

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Opera Mediaworks launches All About ME, a self-serving mobile advertising platform for personal brands

San Mateo, Calif.April 1, 2015

Driven by the searing pressure felt by all advertising companies to connect with and engage Millennials, Opera Mediaworks today introduced a new addition to its mobile ad platform, a DIY advertising service called All About ME™.

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Report: Apple still commands highest ad revenue, despite Android’s growing traffic

San Mateo, Calif. – February 3, 2014

Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks.

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Smartphone growth in Asia boosts expansion of the first mobile ad platform built for brands

Singapore – February 4, 2014

With smartphone adoption, mobile ad impression and mobile broadband penetration on the rise, Opera Mediaworks announced today its plans to expand in the fast-growing Asia Pacific region. Read

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Android makes strong headway in “feature phone” Africa

San Mateo, Calif. – February 19, 2015

Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Mobile is the driving force behind the continent’s accelerating internet adoption.

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Opera Mediaworks launches the Native Video Fund

San Mateo, Calif. – Jan 30, 2015

Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry’s need for a mobile-first approach to video creative.

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Opera Mediaworks UK Mobile Audience Insight report reveals what your smartphone says about you

London – Jan 21, 2015

Brands can now reach specific target groups based on users’ handsets and their app and mobile web browsing habits, according to a new report out today.

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First beacon technology alliance helps advertisers buy smarter

San Mateo, Calif., and Mumbai, India – Jan 20, 2015

Signal360, ROXIMITY, Pulsate, Pinpoint Mobile among companies in new Opera Mediaworks Strategic Beacon Alliance

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Opera Mediaworks launches native ad exchange for mobile

San Mateo, Calif. – Jan 13, 2015

Assortment of premium mobile publishers participating, including ZeptoLab

To meet the growing demand for premium native advertising opportunities in mobile, Opera Mediaworks today introduced a global, native ad exchange for the buying and selling of seamless, integrated advertising experiences on mobile devices — all within an exclusive, private environment.

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Press 2014

Mobile shoppers prefer Sundays, new report finds

San Mateo, Calif. - December 8, 2014

Opera looks at how global consumers use mobile devices to shop online and which mobile advertisers capture consumers' attention

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African expansion for world’s largest mobile advertising platform

San Mateo, Calif. and Cape Town – December 2, 2014

Opera Mediaworks acquires AdVine

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Opera Mediaworks and Toyota pilot Dynamic Sales Event mobile ad unit

San Mateo, Calif. – Aug 28, 2014

Nationwide campaign leverages Toyota’s API to dynamically serve localized offers

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Opera Mediaworks launches Innovation Lab

San Mateo, Calif. – Aug 19, 2014

Team of industry experts and innovators assembled to help advertisers deliver next-generation mobile ad campaigns

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Opera Mediaworks Announces New Strategic Accounts Group

San Mateo, Calif. – Jul 30, 2014

Digital ad industry veteran, Ryan Griffin, will lead team, help mobile ad platform turn customers to partners

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Opera Completes Acquisition of AdColony

San Mateo, Calif. – Jul 24, 2014

Opera announced today that it has completed its purchase of mobile video advertising platform AdColony. The deal was announced in June and first reported by The Wall Street Journal’s CMO.

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Football fever grips mobile users worldwide

San Mateo, Calif. – Jul 9, 2014

Opera Mediaworks’ report highlights highest-ranking fans, platforms, advertisers around global sporting event

Opera Mediaworks introduces "Tap to Teleport" ad Unit

San Mateo, Calif. – Apr 01, 2014

The smartphone scans the user’s body down to the subatomic level, cleverly circumventing the Heisenberg uncertainty principle by utilizing quantum-entangled particles.

Opera Mediaworks powering the mobile ad economy

San Mateo, Calif. – Mar 18, 2014

Enabled over $1B in mobile ad spend in 2013, 17% of mobile advertising revenue globally

Opera Mediaworks introduces OMAX 2.0

San Mateo, Calif. and Barcelona, Spain – Feb 24, 2014

A real-time marketplace for efficient, automated buying and selling of mobile media.

Opera Mediaworks Launches AdMarvel for Ad Networks

San Mateo, Calif. and Barcelona, Spain – Feb 24, 2014

Opera Mediaworks today announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks

Opera Mediaworks announces major milestones

San Mateo, Calif. – Feb 20, 2014

Opera Mediaworks, the world’s largest mobile advertising platform, is set to make waves on its trip to Barcelona for Mobile World Congress taking place February 24 to 27

Android edges out iOS, tablet wars heat up

San Mateo, Calif. – Jan 21, 2014

Holidays drive 13% increase in new mobile devices in U.S., 22% in Europe, according to Opera Mediaworks Q4 report

Opera Mediaworks expands Latin America presence

San Mateo, Calif. – Jan 2, 2014
Opera Mediaworks announced a substantial expansion of its presence in Latin America with the addition of a team spanning multiple countries to service the regional needs of advertisers and publishers. The team now joining Opera Mediaworks has formerly operated independently as Hunt Mobile Ads.