<p>Showcasing the brand's popularity on social media by embedding social media feeds on the website has become trendy. There are genuine reasons behind it: high audience engagement, a sense of trust, increased conversion, revenue, and many more benefits follow the step.&nbsp;Suppose you have recognized the importance of embedding social media feeds into your website lately. In that case, you are at just the right place. This blog will showcase how you can effectively add social media feeds to your website and some benefits of doing it. So let's get straight into it!</p><p class="ql-align-justify"><strong>Steps To Embed Social Media Feeds To Your Website</strong></p><p>The whole process of <a href="https://taggbox.com/social-media-feeds-on-website/" rel="nofollow" target="_blank">embedding social media feeds</a> to your website consists of 3 steps.</p><p class="ql-align-justify"><strong>Step 1: Create or add a feed using a Social Media aggregator tool</strong></p><ul><li class="ql-align-justify">A social media aggregator tool allows you to create a new account or login into an existing one.</li><li class="ql-align-justify">Click "Add Social Feeds" in the widget editor.</li><li class="ql-align-justify">Choose the social networking platform from which you wish to get feeds.</li><li class="ql-align-justify">After that, choose a source type and click 'Create Feed.'</li><li class="ql-align-justify">You will be redirected to the social media platform for a safe connection after clicking "Create Feed." Then, fill out the essential data to connect to the platform.</li></ul><p class="ql-align-justify"><strong>Step 2: Create a code for embedding a feed</strong></p><ul><li class="ql-align-justify">Once you've retrieved all of the posts and finished moderating and customizing them, follow these steps to obtain the embed code, which you can then use on your website.</li><li class="ql-align-justify">On the widget editor screen, click "Publish."</li><li class="ql-align-justify">Choose a website building platform, such as HTML, WordPress, Wix, Shopify, Weebly, Squarespace, and so on.</li><li class="ql-align-justify">Customize your widget's height and width, then copy the produced embed code.</li></ul><p class="ql-align-justify"><strong>Step 3: Embed a social media feed into your website</strong></p><ul><li class="ql-align-justify">Go to the editing part of the page where you want to incorporate social network feeds on your website and log in.</li><li class="ql-align-justify">Now, paste the social feed widget embed code that you copied earlier.</li><li class="ql-align-justify">Add the widget to the body of your page and make the necessary changes.</li><li class="ql-align-justify">Your website will have social media feeds built into it.</li></ul><p class="ql-align-center"><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/social-media-content.jpg"></p><p class="ql-align-justify"><strong>Benefits Of Embedding Social Media Feeds To Website</strong></p><p class="ql-align-justify">Some benefits we mentioned in the above part of the blog but let's understand those in detail and some others.&nbsp;</p><ul><li class="ql-align-justify"><strong>Enhanced Audience Engagement</strong></li></ul><p class="ql-align-justify">Everyone understands that a highly engaged audience is the key to a successful website. You can make your website more interactive to enhance engagement by doing various things. Embedding social media feeds on the website is an effective way to accomplish this objective.</p><p class="ql-align-justify">Your total on-page content multiplies when visitors can view your most recent social shares and engagement on your blog. People can read your post, and if your posts are interesting, they may find themselves scrolling through your social media feed. You can use<a href="https://www.operamediaworks.com/instaboom-coupon-codes" rel="nofollow" target="_blank"> instabloom coupon codes</a>&nbsp;for Instagram widgets.</p><p class="ql-align-justify">This increased involvement will lower your bounce rate and lengthen your average session. Still, it will also improve your site's user experience. You're doing something right if returning users enjoy your material so much that they double their time on the page.</p><ul><li class="ql-align-justify"><strong>Increases Social Media Followers</strong></li></ul><p class="ql-align-justify">One of your social media objectives is to increase your following. It's usually one of the figures to track and discuss in a monthly review meeting, regardless of the business. The more social media followers your business has, the more people will be informed about your news and special offers.</p><p class="ql-align-justify">As a result, taking advantage of every chance to promote your social media content and channels is a no-brainer. Incorporating a social media feed on your website is one of the most obvious ways to increase the number of followers. In addition, visitors will look at your content and follow your most recent updates on social media channels.</p><ul><li class="ql-align-justify"><strong>Generate Conversions And Sales Using Promotions</strong></li></ul><p class="ql-align-justify">Promotions on social media are pretty standard in all businesses. The idea is for individuals to discover your business, get a coupon code, and become customers. Because social media is used by over 3 billion people, this method is ideal for reaching a large audience.</p><p class="ql-align-justify">However, when you integrate your social media feed into your website, these advertisements become far more successful. Let's imagine someone visiting your website and expressing interest in trying out your product. They're exploring your store when they see your social media post offering a 20% discount voucher to every new follower.</p><p class="ql-align-justify">That individual will now follow you on social media, obtain their coupon, and complete their transaction. In addition, you may personalize the deals for each social media account.</p><p class="ql-align-justify"><strong>Wrapping Up :</strong></p><p>Embedding social media feeds to your website works wonders for a business, and we discussed how. As an owner of a business, you should also consider embedding social media feeds to your brand's website. But, again, Taggbox would make this effortless for you.Taggbox is a social media aggregation tool that helps you embed social media feeds to your website in just three easy steps. Get going with Taggbox now!  </p>

Insights

A Marketer's Guide On How To Add Social Media Feeds To Website

<h2><strong>Africa - The State of Mobile Advertising</strong></h2><p>Africa is a land of contrasts. It is the world’s second-largest continent (after Asia), and home to the second-largest population — yet it only outpaces Antarctica and Oceania for per capita GDP1 and has struggled with internet adoption. Africa places last among all continents, with just 26.5 %2 of Africans having access to the web. Despite Africa’s economic challenges, its many countries are rapidly expanding internet adoption via users with mobile devices.</p><p>In some countries, such as Kenya, where 99% of internet users gain access using a mobile device3 , mobile internet users are actually dominating the market. Analysis even shows that across the entire continent of Africa, 57.8% of all internet users gain their access via a mobile device.</p><p>Whether it is the resolve of the users or the power of mobile, or perhaps some combination of the two, one thing is certain — Africa is quickly expanding the use of mobile, and it is showing no signs of slowing down.</p><p>To provide a more complete view of the mobile internet and mobile-advertising landscape across Africa, this special study combines insights from two of Opera’s key global businesses:</p><p>Browsers for mobile phones</p><p>Mobile advertising</p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-13-13.png"></p><p><br></p><p>Opera Software’s total reach in Africa encompasses approximately 42.8% of all mobile internet users. However, as depicted above, this reach is not evenly distributed across the continent. In some regions we reach almost 78% of mobile users, while, in the Northern Region, our audience rests at approximately 33% of the mobile internet market.</p><p>1. World Bank, 2013</p><p>2. http://www.internetworldstats.com/stats.htm</p><p>3. Communications Commission of Kenya, Quarterly Sector Statistics Report, Second Quarter of the Financial Year, 2013/14</p><p>4. In accordance with UN designations at http://unstats.un.org/unsd/methods/m49/m49regin.htm#africa (see table on page 12)</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-34.png"></p><p><br></p><h2><strong>Android is growing but feature phones still rule</strong></h2><p>Currently, Africans are more likely to use a feature phone (i.e., non-smartphone) than our global audience is, but that doesn’t mean they won’t make the shift someday. In fact, our data shows that smartphones, specifically Android devices, are a growing part of the mobile landscape in Africa.</p><p>Smart devices are gaining momentum. In Middle Africa, Android adoption rivals that of our global audience, while Northern and Southern Africa show significant adoption rates, as well. And, as the use of smartphones continues to accelerate, mobile internet use is bound to take off.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-34.png"></p><p><br></p><h2><strong>Internet traffic generated within Africa is well below the global average</strong></h2><p>Africa falls well below our global average for two key usage metrics — page views and data consumed per user per month — but, there is a silver lining.</p><p>When we look at the sub-markets in Africa, we find a promise for growth. In Middle, Northern and Southern Africa, all of which have significantly more smartphone penetration than average, we find a higher than average number of page views per user. And, when we look at Northern and Southern Africa, we find that users exceed the average for data consumption, with Northern Africa approaching global averages in both categories.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-15.png"></p><p><br></p><p><br></p><p>So, what is the cause of this growth? In one word — Android. Android has permeated these regions, and Android users interact with the mobile web at twice the rate of feature-phone users, as shown below.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-16-16.png"></p><p><br></p><h2><strong>User demographics and site use</strong></h2><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-18-18.png"></p><p><br></p><p>Now that we’ve laid out the mobile internet landscape in Africa and touched upon user behavior, let’s take a closer look at two key markets:</p><p>Nigeria: the largest single national market in the region, with the largest share of internet users in West Africa</p><p>South Africa: the country driving the most advertising revenue for Opera Mediaworks in the region</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-19.png"></p><p><br></p><h2><strong>Frequency of use</strong></h2><p><strong>Days of use</strong></p><p>Mobile users in Nigeria and South Africa are very similar in terms of how often they access the mobile web each week. However, both countries fall below our experience globally for high-frequency (6 or 7 days per week) users.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-20.png"></p><p><br></p><p><strong>Day of week</strong></p><p>Both countries show similar patterns throughout most of the week. Usage is lower on Monday, climbs higher at mid-week and then trails off until the weekend. On the weekend (Saturday and Sunday), South Africans are at their weekly low for volume. Nigeria, on the other hand, peaks on Saturday, drops on Sunday and then returns to the weekly low on Monday.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-21.png"></p><p><br></p><h2><strong>Website and mobile app use</strong></h2><p>Our research shows that app and web traffic varies significantly across the globe. In countries like the United States and Western Europe, where smart devices are prevalent, application traffic tends to be very high. In fact, app traffic is upwards of 60% in these markets. In regions like Africa, however, only about 5% of ad traffic comes from games and apps. However, the fact that app traffic tends to monetize better than web traffic still applies, which means big opportunities in African markets.</p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-22.png"></p><p><br></p><h2><strong>Audience categories</strong></h2><p>Mobile users in Nigeria and South Africa have different interests. To better understand these users, we place users in audience-segment categories based on whether the number of page views they generate to a specific category of website exceeds the market average for that site. For example, if 15% of a user’s page views are from Sports sites, and on average Sports sites account for 8% of all page views, then that user will be assigned to the Sports audience segment.</p><p>In the chart to the right, we compare the top 4 audience segments for each country, based the percentage of all users in the audience segment for that country. There are six axis points because each country has a different top 4, with some overlap. Nigeria included News, Sports, Social Networking and Business, while South Africa included Technology, Search, Social Networking and Business.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-23.png"></p><p><br></p><p>Social Networking is the largest audience in both countries. Mobile users from each country also show similar levels of interest in Technology and Computing. The most significant difference comes in terms of how Nigeria and South Africa users prioritize News, Sports and Search. It is important to note that this analysis compares relative interest in the category compared to the market average. The table below compares the top site categories in each country based on the percentage of total page views.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-30.png"></p><p><br></p><h2><strong>Audience segments</strong></h2><p>Now, let’s take a look at the potential for these six audience segments to deliver inventory to an advertiser. In the chart below, we compare the South African audiences on the left to the Nigerian audiences on the right.</p><p>The horizontal axis depicts publisher dispersion. Publisher dispersion is a metric used to understand just how competitive the marketplace is for websites in each category. For example, the Search audience will be much more interested in search sites over other websites. And, since Google is a clear market leader, with no major competition in the market, search is placed towards the intersection of the axes, i.e., it is highly concentrated vs being dispersed.</p><p>The vertical axis represents the average number of page views per user for the audience segment.</p><p>The size of the bubble represents the size of the audience in unique users.</p><p>This chart reveals:</p><p>1. The sizes of the audiences in Nigeria are larger than those in South Africa, which is a direct result of the population differences between the two countries.</p><p>2. In South Africa, the Social Networking audience consumes many more pages per user than any other audience does. This means there will be significantly more inventory on sites and apps catering to this segment than will be experienced in attempts to contextually target other audiences.</p><p>3. The publisher marketplace in Nigeria is far less competitive than that seen in South Africa. For advertisers in Nigeria, this means that they will need to compete for inventory with other advertisers at relatively few media outlets. In South Africa, on the other hand, four of the six audiences are focused on many different sites. Only Business audience members in Nigeria disperse their browsing to such a degree.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-24-1.png"></p><p><br></p><h2><strong>Top mobile apps</strong></h2><p>The Opera Mobile Store is one of the three largest mobile app stores in the world, delivering premium paid, free and freemium apps for both Java and Android devices. Below, we break down Opera Mobile Store traffic by app category for downloads and unique visitors. Though neither the South African nor the Nigerian market shows a high level of usage of apps, we believe this market will grow substantially, as more users adopt smart devices.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-25.png"></p><p><br></p><h2><strong>Top advertisers</strong></h2><p><strong>Opera Mediaworks supports over</strong></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-35-35-35.png"></p><p><br></p><p>Impressions aren’t everything. Though the advertising verticals shown in the lists above performed well in terms of impressions delivered, that did not always mean that the customers clicked on the ads (as measured by click-through rate, or CTR) or result in revenue for the publishers.</p><p>To get a better look at advertisement performance, we created a list of the advertising verticals that performed in the top 10 of all verticals for each of the measures of impressions served, CTR and revenue production. In other words, the advertising vertical must perform in the top 10 in every measure to make the list for analysis. In neither country did the top advertising vertical for impressions served make the list.</p><p>South Africa has a relatively even distribution of revenue generation and impression volumes are more evenly shared than in Nigeria.</p><p>Nigeria is dominated by campaigns for Apps and Games, with this vertical achieving over 50% of all revenue and an impressive CTR. Other categories achieve much lower revenue generation and very modest CTR.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-31.png"></p><p><br></p><h2><strong>Market innovations</strong></h2><p><strong>Web passes</strong></p><p>The digital revolution in Africa is undoubtedly tied to the success of mobile. Given Africa’s relatively low level of total internet adoption (26.5%) and the fact that more than half (58%) of those users access the internet via their mobile devices, successfully increasing internet adoption relies on mobile’s success.</p><p>One of the more innovative ways of increasing mobile internet adoption has been the introduction of short term passes for internet access. These passes can be sponsored by brands or mobile operators and grant short-term access to the internet. So, users who do not want to make a full commitment can hop on the internet for as short a time as one day or even one hour. The majority of the time, these passes focus on giving users access to carrier portals, but other site categories have also been very successful at attracting users.</p><p>As shown on the table below, most users spend their precious access time visiting Social Networking sites, followed by Carrier Portals. However, a substantial number of users also go to Music, Video &amp; Media sites, typically to download MP3s. Gaming sites also see significant traffic from users with a limited time to browse. Web passes mean a big opportunity for music and game providers to attract users, or for brands to offer valuable incentives to engage customers.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-32.png"></p><p><br></p><p><strong>Opera Web Pass</strong> allows mobile operators to move beyond confusing, megabyte-based data plans and package their mobile internet offerings in flexible, easy-to-understand and marketable ways. Plans can be offered for limited periods or constrained to a pre-determined list of websites. Mobile operators easily team up</p><p>with brands in their local markets to sponsor the full cost of customers’ mobile internet access and provide users with free mobile data. These innovations are a huge leap forward in helping operators bring new internet users online.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-33.png"></p><p><br></p><h2><strong>Access to health information</strong></h2><p>In a recent study on the Health &amp; Fitness category, we looked at whether doctor availability influenced user interest in healthcare sites and apps. For this investigation, we examined each country’s percentage of traffic from Health &amp; Fitness sites and apps, then compared that to the country’s share of total impressions. We then grouped all of the countries into three equal segments based on estimates of their number of doctors per capita5. The table to the right details our findings.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-26.png"></p><p><br></p><p>Countries with the most doctors per capita account for 67% of our total impressions across all categories and consume over 90% of impressions to health sites. On the flipside, countries with the fewest doctors per capita make up 11% of our total impressions and consume less than 1% of our health-focused site impressions. These findings highlight the global healthcare “gap” depicted in the graphic below, and reveal an extremely large untapped audience for healthcare-related sites and apps. While monetizing these sites and apps may be difficult in these markets, there is no denying that the opportunity for governmental action, philanthropy by individuals, mobile operators, brands and NGOs is tremendous.</p><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-27.png"></p><p><br></p><h2><strong>Innovation leads to solutions and growth</strong></h2><p>During a humanitarian crisis, quick access to information is crucial. Given that the mobile phone is the primary mode of internet access for most Africans, Airtel in Nigeria and Sierra Leone, in collaboration with Opera Software, has launched a free service for Airtel’s customers who are seeking information about the Ebola virus. Subscribers simply need either to click the “Ebola Info” Speed Dial entry in the mobile browser or in the Airtel mobile store, or they can choose the free “Ebola Info”option in the Opera Web Pass storefront. Users are then directed to sites they can browse to educate themselves on the virus, such as Ebolafacts.com, Sierra Leone’s Ministry of Health website and the World Health Organization website — all for free.</p><p>5. The source for our estimate of doctors per capita came from the World Bank. See (http://data.worldbank.org/indicator/SH.MED.PHYS.ZS).</p><p><br></p><p><br></p><h2><strong>UN Subregions of Africa</strong></h2><p><br></p><p><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/africa-sma-final-29-29.png"></p><p><br></p><p>In accordance with UN designations at http://unstats.un.org/unsd/methods/m49/m49regin.htm#africa</p>

Innovation & Insights

Special focus and feature stories

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Top Quality Premium VR Sets 2022

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Seekers Luxury: Trendy Men’s Bracelets</span></b></h3><ul><li>Silver tiger eye bracelets, cuff bracelets, and chain bracelets.</li><li>Free shipping around the world on all orders.</li><li>Jewelries are of excellent quality, but sold at fairly priced rates.</li></ul><p style="text-align: center; "><img style="width: 50%;" src="https://i.gyazo.com/d47e90a0342683075173791c323ee00e.jpg"><br></p><h4 align="center"><b>Shop Now</b></h4><h3><b><span style="font-size: 22px;">3. The Songbird Collection- Hand-picked Fashion jewelry</span></b></h3><ul><li>Carefully styled earrings, rings, necklaces, bracelets, bangles, hairpins, body chains, and more</li><li>Exclusively curated by the brand's team of fashion bloggers for clients.</li><li>Jewelleries make perfect fashion statements.</li></ul><p style="text-align: center; "><img style="width: 50%;" src="https://i.gyazo.com/bcd6d6c36738df39dc299ad17d700fb4.jpg"><br></p><h4 align="center"><b>Shop Now</b></h4><h3><b><span style="font-size: 22px;">4. Golden Boyz- Designer Urban Jewelry</span></b></h3><ul><li>High quality jewelry at affordable prices</li><li>Premium, trendy and lit vibrant jewelry</li><li>Orders shipped with tracking with&nbsp; additional costs.</li></ul><p style="text-align: center; "><img style="width: 50%;" src="https://i.gyazo.com/52106903507eeabc3ce2509853f390e4.jpg"></p><h4 align="center"><b>&nbsp;Shop Now</b></h4><h3><b><span style="font-size: 22px;">5. Ajudaica: Best Collection of Jewish Jewelry</span></b></h3><ul><li>Provides users with one of the best Jewish jewelry, and many other items</li><li>Uses good metallic silver</li><li>Available in various sizes, so you can select the right size.<br></li></ul><p style="text-align: center; "><img style="width: 50%;" src="https://i.gyazo.com/cae32b9099e129e83ad812296c7b9d73.jpg"><br></p><h4 align="center"><b>Shop Now</b></h4><h3 style="text-align: left;"><b><span style="font-size: 22px;">6. Aurum Brothers: Men’s luxury stone jewelry.</span></b></h3><ul><li>Ancient Times Beaded Bracelets</li><li>Exceptional Gemstones, made for men</li><li>Minimal, masculine, sexy, and amazingly unique jewelry collection.</li></ul><p style="text-align: center; "><img style="width: 50%;" src="https://i.gyazo.com/cfb34da9f87847e6226b3b16434baaec.png"><br></p><h4 align="center"><b>Shop Now</b><br></h4><h3><b><span style="font-size: 22px;">7. Helen Ficalora- Exclusive and personalized jewelry for Women</span></b></h3><ul><li>Timeless pieces with diamond highlights</li><li>Made of exquisite yellow, pink and white gold</li><li>Sophisticated and appealing qualities have made it a favorite.</li></ul><p style="text-align: center; "><img style="width: 50%;" src="https://i.gyazo.com/c4e1d862cea25d1788ce7ce27a78b358.jpg"></p><h4 align="center"><b>Shop Now</b></h4><h3><b><span style="font-size: 22px;">8. Sportybella- Online shopping for children and sports teams</span></b></h3><ul><li>Customized sports jewelry / accessories.</li><li>Items include key chains, bracelets, hair accessories, coaching gifts, supplies for fundraisers, and much more.</li><li>Add engravings of names, personalized letter charms, charms of numbers and even birthstones.<br></li></ul><p style="text-align: center; "><img style="width: 50%;" src="https://i.gyazo.com/a6441396a7bb30dfc5204c25e9c05d23.jpg"><br></p><h4 align="center"><b>Shop Now</b></h4><h3><b><span style="font-size: 22px;">9. Skull Jewelry- Designer Oxidized Jewellery</span></b></h3><ul><li>Made of highest quality stainless steel 316L</li><li>Skull-design oxidized casting finish and 18k Gold Star.</li><li>Jewelries will not fade, rust, corrode, change color.</li></ul><p style="text-align: center; "><img style="width: 50%;" src="https://i.gyazo.com/abd669094ef1e44dcbf1ae0b041c2e1e.png"><br></p><h4 align="center"><b>Shop Now</b></h4><h3><b><span style="font-size: 22px;">10. GemStone King- Exquisite Designer Gemstones jewellery</span></b></h3><ul><li>Wide variety of gemstone products: exquisite necklaces, rings, bracelets and fine designer earrings</li><li>No shipping costs for regular shipping</li><li>Website is easy to use and available at low prices.</li></ul><p style="text-align: center; "><img style="width: 50%;" src="https://i.gyazo.com/e8ec3ac8e2f8da30538947c7839b914a.jpg"></p><h4 align="center"><b>Shop Now</b></h4>

Publishers

BEST JEWELRY ONLINE STORES

Opera Mediaworks Innovation Lab

<p class="ql-align-justify"><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/app-store-tapping-device-iphone.jpg"></p><p class="ql-align-justify">What does it mean to be mobile-first? It depends on who you ask. If you spoke with a creative agency, they would say it’s an approach to planning, UX design and development that puts handheld devices at the forefront. If you asked a large media company, they might say it means shifting their mindset from traditional distribution channels like print, TV and even desktop to reach audiences wherever they are, on their mobile screens.</p><p class="ql-align-justify">But if you asked a mobile-native company like Square, Uber, Supercell or Waze what it meant to be mobile-first, they would probably look at you quizzically, and say, Is there any other way to be? That’s because these companies were born of mobile, and they could not exist without it. Their customer is a mobile user, their value is wrapped up in the very nature of the mobile device (features, functionality, UX), and their entire business model relies solely upon it.</p><p class="ql-align-justify">And for many of these companies, there was a distinct advantage that they enjoyed by being mobile-first. If you look at Fortune’s 2016 “Unicorn List,” a significant percentage of billion-dollar privately-held companies are mobile-natives, including fantasy sports apps like FanDuel and Draft Kings, social media apps Kik and NextDoor, and the music-oriented Shazam, Spotify and Pandora.</p><p class="ql-align-justify">However, while these are the forerunners of the mobile-first publishers and developers, there is an entire generation of media companies that also fall into that category who might not (yet) be unicorns but are seeing massive success in a very short period of time. We are fortunate to work with many of these companies: in one capacity, as their performance advertising partner, helping them achieve their user-acquisition goals. And with others, we are the platform on which they monetize their app and receive revenue from ad placements.</p><p class="ql-align-justify">In both capacities, we have a view into which apps are attracting new users and rising in the rankings, and which ones are retaining and engaging users, too.</p><p class="ql-align-justify">We identified the most promising apps we’ve seen emerge on our platform during Q3 and share top rankings here, by session time and stickiness (MAU/DAU).</p><h2 class="ql-align-justify">The highlights:</h2><ul><li class="ql-align-justify">Wattpad, an app that fosters a writing community of 45 million users who upload articles, original stories, fan fiction and poems, has the highest average session time among the group. (Read more about Wattpad here.)</li><li class="ql-align-justify">Panda Pop is just one of the games created by Jam City (formerly SGN), an LA-based company that has several other top-grossing titles such as Cookie Jam, Juice Jam and Panda Jam.</li><li class="ql-align-justify">PewDiePie, the YouTube star with nearly 50M subscribers, recently launched a YouTube Simulator game, and it had one of the highest “stickiness” level (ratio of daily active users to monthly users).</li><li class="ql-align-justify">The highest stickiness level came from WeatherBug, most likely due to its obvious daily utility to users. While there are millions of apps available in the app stores today, with incredible features and capabilities, checking the weather is still one of the top daily activities of mobile users.</li></ul><p class="ql-align-justify">Other publishers – whether they are “mobile-first” or traditional media companies – can learn from the success of these app brands. The way they are building strong user bases and continuing to provide value to their users makes them stand out among other apps, and it is why they stood out to us as the next generation of media companies.</p>

Mobile apps are the next generation of media companies

<h2 style="text-align: justify; "><span style="font-size: 20px;">OPERA LAUNCHES THE WORLD’S ONLY 100% INSTANT-PLAY VIDEO EXCHANGE</span></h2><p style="text-align: justify; ">The two hottest areas of mobile advertising today are mobile video and programmatic buying. So what happens when you put the two of them together – and then add in key elements to also ensure brand safety and the highest level of video quality?</p><p style="text-align: justify; ">That is what we are introducing today: the addition of Instant-Play™ HD video to the Opera Select private marketplace, creating a truly unique programmatic opportunity in the market.</p><p style="text-align: justify; ">In March, we announced Opera’s premium programmatic offering, Opera Select, a private marketplace (PMP) that is open only to select bidders, with access to early-session impressions – at both fixed and variable pricing – in premium, high-value environments. In the five months since its introduction, we’ve successfully facilitated rich-media display campaigns with advanced targeting and preferred access to the apps and sites of premium publishers.</p><p style="text-align: justify; ">But display impressions were just the beginning.&nbsp; Now we’re adding access to a rich pool of full-screen mobile video impressions to Opera Select. And it’s not just any video: Instant-Play™ HD video, with lightning-fast loading time and crisp HD quality, provides a superior sight, sound and motion experience for the advertiser, the publisher, and, most importantly, the consumer.</p><p style="text-align: justify; ">Watch this side-by-side comparison between Instant-Play™ and streaming video to see the difference in load time and overall user experience:</p><p style="text-align: justify; ">To make Instant-Play™ HD video available to Opera Select buyers, we’ve partnered with Adelphic, a leading mobile-first demand-side platform (DSP). Once invited to Opera Select, buyers can now use their seat on Adelphic to access the world’s only Instant-Play™ video exchange.</p><p style="text-align: justify; ">The mobile programmatic space as a whole is estimated to nearly double this year, rising 88.4% to $8.36 billion, or 57% of total mobile display ad spending in the U.S. – a share that is expected to reach 68% in 2016. As more premium publishers move their inventory into private marketplaces and programmatic-direct setups, we’re going to see the shift become even more pronounced.</p><p style="text-align: justify; ">Within mobile, the mobile video category is on a tear, projected to grow 3X faster than desktop through 2020. Opera Select with Instant-Play™ combines the power of programmatic with the vast opportunity in mobile video, thus providing an exponential amount of value for both advertisers and publishers.</p><p style="text-align: justify; ">Excited about Instant-Play™ HD video on Opera Select? Be in touch via select@opera.com.</p><p style="text-align: justify; ">And watch for new additions to Opera Select, including Instant-Feed™ Native Display – coming soon.</p>

Opera launches the world’s only 100% Instant-Play video exchange

<p class="ql-align-justify">With the range of options available in the free market, it's important for businesses to stand out. Fortunately, crucial questions like “Why is our business better?”, “Why should customers transact with us?”, and “What is our business?” can be answered through solid advertising strategies.</p><p class="ql-align-justify">The field of marketing has expanded beyond traditional forms, particularly after the rise of social media. Experts must know how to navigate this field to maximize their reach. Genuine products or services are one thing, but getting customers to your door is a whole different story.</p><p class="ql-align-center"><img class="quill-upload-image" src="https://www.operamediaworks.com/images/blogs/editor/smaill-business-2.jpg"></p><p class="ql-align-justify"><strong>If you’re still not convinced, then here are some key reasons why marketing is essential for small businesses:</strong></p><p class="ql-align-justify"><strong>Marketing builds brand awareness</strong></p><p class="ql-align-justify">Consistent branding to solidify your business’s identity is what builds loyal customers. Studies have proven how brand awareness can actually influence the cognitive process within consumers.</p><p class="ql-align-justify">It's also not difficult to do. A brand awareness strategy is merely a set of marketing tactics. Successful businesses employ a range of strategies, from creating a brand personality, and using influencer marketing or referral programs. Variation in platforms is also important — businesses should invest in offline campaigns as well as online.</p><p class="ql-align-justify"><strong>Mobile marketing is the best way to hook customers</strong></p><p class="ql-align-justify">The 21st century is the digital era. In discussing the three mobile marketing takeaways from Google I/O, we previously analyzed how <a href="https://www.operamediaworks.com/80/2016/05/20/3-mobile-marketing-takeaways-from-google-io/" rel="nofollow" target="_blank">consumer attention is eaten up by mobile phones</a>.</p><p class="ql-align-justify">This shows that a significant portion of the population is online. It is crucial to optimize this window, which has only become more prevalent thanks to Covid-19 and social distancing. Businesses have to adjust to the times if they're to succeed, and mobile marketing allows consumers to reach companies no matter the circumstances.</p><p class="ql-align-justify"><strong>Marketing equalizes the market</strong></p><p class="ql-align-justify">Small businesses may seem disadvantaged due to the lack of funding that large companies or corporations may have. However, effective marketing does not have to be costly.</p><p class="ql-align-justify">Modern marketing provides affordable options to contact consumers. Online advertisements on social media platforms can cost very little compared to the amount of users they reach, and email campaigns often cost very little as well.</p><p class="ql-align-justify">The evolution of marketing thus allows small businesses to get creative and compete with competitors in their niche. The personal connections that small businesses are capable of building with their customers may even prove to be advantageous.</p><p class="ql-align-justify"><strong>Marketing is the key to business success</strong></p><p class="ql-align-justify">Perhaps the most important reason — marketing is actually non-negotiable. LHH delves into how <a href="https://www.lhh.com/us/en/insights/7-reasons-marketing-is-the-heart-of-business-success" rel="nofollow" target="_blank">marketing is the heart of business</a> success because of how marketing actually ties into every other part of the company such as branding, public relations, customer service and communications.</p><p class="ql-align-justify">Marketing is more than just churning out advertisements, and needs to be heavily researched and backed up by data. It is therefore what allows companies to achieve healthy levels of consumer engagement. Nearly all companies see the advantage to this, and are responding by building effective marketing teams and hiring experts.</p><p class="ql-align-justify"><strong>Marketing can alert customers of promotions and deals</strong></p><p class="ql-align-justify">Discounts and freebies have been a favored tactic by businesses for decades. <a href="https://smallbusiness.chron.com/advantages-offering-discounts-business-25765.html" rel="nofollow" target="_blank">They create a win-win situation</a> where the consumer can save money, and the businesses still earns as well.</p><p class="ql-align-justify">But first, customers have to know what businesses are offering. This is where marketing comes in. Even if your business doesn't have significant reach, a sales and promotions advertisement strategically catering to the target market is bound to entice fresh consumers.</p><p class="ql-align-justify">In one’s business journey, marketing allows for a productive beginning and smooth growth. Investing in a good marketing team and strategy may initially seem like additional expense, but will ultimately guarantee business success. </p>

Five Reasons Why Small Businesses Need to Invest More in Marketing

<p><span style="font-size: 21px;"><b>Combined platforms to reach more than 700 million consumers globally</b></span></p><p>Opera today announced that it has acquired AdColony, a leading mobile video advertising platform, to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers.</p><p>“Opera is growing rapidly and we are constantly looking for opportunities to bring best-of-breed services to the market. AdColony is a natural fit for Opera and our mobile advertising subsidiary, Opera Mediaworks. This acquisition will augment our services with a robust specialization around mobile video – the fastest growing segment within the mobile advertising industry,” said Lars Boilesen, CEO, Opera Software.</p><p>AdColony excels in delivering innovative, TV- like crystal-clear video ads instantly in HD across the most popular iOS and Android smartphone and tablet apps in the world. AdColony’s proprietary Instant-Play™ video ad technology eliminates latency and long load times for video playback, providing the highest quality video experience for advertisers, publishers and consumers, with interactive elements to drive engagement, action and results. The company’s customers include Fortune 500 brands, performance advertisers and more than 70 percent of the world’s top grossing app publishers.</p><p>“AdColony’s team, technology and execution will elevate Opera Mediaworks’ already strong position in the mobile advertising industry. The combination will deliver an even better results-oriented, end-to-end offering for brands, agencies and publishers globally,” said Mahi de Silva, CEO, Opera Mediaworks.</p><p>AdColony will continue to support its existing customers as usual following the acquisition. Will Kassoy will continue to lead AdColony as CEO, and he will additionally take on the role of Chief Marketing Officer of Opera Mediaworks.</p><p>“Opera Mediaworks shares our vision to enhance the mobile ecosystem and deliver the highest quality mobile video experience in the world,” said Will Kassoy, CEO, AdColony. “Our keen focus on the consumer experience in mobile apps combined with the massive growth of mobile video consumption worldwide, has catapulted our growth and made us a go-to partner for app developers and advertisers. We are excited to now be part of Opera Mediaworks’ renowned global organization and look forward to unlocking tremendous synergies together.”</p><p><b><span style="font-size: 18px;">Mobile Video Demand :</span></b></p><p>For advertisers, the addition of AdColony will make Opera Mediaworks the most comprehensive suite of brand and performance-based mobile ad solutions, delivering creative, targeting, analytics, measurement, programmatic buying, and video and rich-media offerings.</p><p>For publishers, the combination will offer the world’s largest mobile-focused ad server along with a larger scope of managed, self-service and programmatic tools creating powerful ways to monetize their inventory effectively.</p><p style="text-align: center; "><img src="https://www.operamediaworks.com/images/blogs/editor/adcolony-banner.jpg" class="blog-img"><br></p><p>Mobile video advertising is the fastest-growing advertising segment in all of digital advertising. Mobile advertising spend is expected to grow to $41.9 billion by 2017, with mobile video advertising showing the highest growth rate, according to Gartner. More data in this infographic.</p><p>The acquisition is expected to close in the third quarter of 2014. Financial details of this transaction can be found in the Oslo Stock Exchange press release here.</p><p><span style="font-size: 18px;"><b>About Opera Software ASA</b></span></p><p>Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com.</p><p><b><span style="font-size: 18px;">About Opera Mediaworks</span></b></p><p>Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world's biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world's leading mobile ad server and monetization tools to 18 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most -- on mobile devices.</p><p>Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Germany, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Learn more about Opera Mediaworks at www.operamediaworks.com.</p><p><b><span style="font-size: 18px;">About AdColony</span></b></p><p>AdColony is a mobile video advertising company whose proprietary Instant-Play™ technology serves razor sharp, full-screen video ads instantly in HD across its extensive network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. As a leading mobile video advertising and monetization platform, AdColony works with both Fortune 500 brands and the world's top grossing publishers. The company's reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony’s app developer tools and services provide publishing partners with ways to maximize monetization while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately-held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle, Chicago, Detroit, New York and London. To learn more about AdColony, visit www.adcolony.com.</p>

Company | Press

Opera acquires AdColony to become the world’s leading mobile video ad platform

<p style="text-align: justify; ">Today, we announced that starting in January 2017, Opera Mediaworks will unify under the AdColony brand name, allowing us to have one voice and presence as we kick off the new year.</p><p style="text-align: justify; ">As the recent sale of the Opera ASA’s namesake consumer browser necessitated a move away from the Opera Mediaworks name, we’ve chosen to unify under a brand within the company already well-known to much of the market: AdColony.</p><p style="text-align: justify; ">The new AdColony will bring together the brand, performance and publishing business under a single name, while continuing our commitment to quality mobile advertising experiences that deliver outcomes fueled by creativity and data science.</p><p style="text-align: justify; ">The upcoming rebrand will not bring changes to our clients and partners — you will continue to receive the very best mobile advertising products and services from us. Although the AdColony business has been mainly associated with mobile video advertising in the past, the new AdColony in 2017 will encompass all areas of the former Opera Mediaworks and AdColony business, including rich media display, streaming video, Instant-Play™ video, and all associated technologies and ad formats across our programmatic marketplace.</p><p style="text-align: justify; ">We’ll continue to leverage our deep SDK footprint among the world’s top mobile app publishers as we curate Today’s Primetime for advertisers. Combining our mobile creative expertise and data-science-driven technologies with these next-generation media companies has proven to be incredibly powerful, and we’re excited to release further game-changing offerings across our platform over the next year.</p><p style="text-align: justify; ">Stay tuned as we unveil more of our new look in 2017, starting with a new website and refreshed materials!</p>

Unifying Under the AdColony Brand Name

<h2><span style="font-size: 22px;">True Audiences</span></h2><p><b>Our SDK technology is directly integrated with more top apps than anyone but Google. We have priority access to unique and powerful data signals that can target the right person at the right time and in the right places.</b></p><p>We’ve harnessed this data to deliver True Audiences™ - segments that are mobile-only in design, built from unique Opera platform data. True Audiences™ allow brands to target consumers based on 4 key areas: location, content, ads &amp; apps.</p><p>Click here to download more info on True Audiences™</p><p><br></p>

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Targeting & Optimization | operamediaworks.com

<p><img src="https://www.operamediaworks.com/images/blogs/editor/us-mobile-travel-infographic-opera-mediaworks.jpg" class="blog-img" style="width: 100%;"><br></p><p style="text-align: justify; ">Just two weeks ago, Memorial Day kicked off the 2016 summer season, bringing with it the promise of sunshine, barbecues, outdoor activities and, of course, some much-needed vacation time.</p><p style="text-align: justify; ">As many Americans gear up for summer and begin taking the trips they’ve been thinking about all year, we wanted to dig deeper and find out more about how they use their mobile devices for researching and booking flights, accommodations and activities. So, we surveyed 1,000 mobile users in the U.S. across our mobile ad platform to find out. Here’s what we discovered:</p><h2><span style="font-size: 22px;">The transition to mobile</span></h2><p style="text-align: justify; ">Two years ago, eMarketer declared that “half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile.”</p><p style="text-align: justify; ">They also predicted that in 2016, 85% of Internet users will research travel online (with 62% of them doing so via mobile) and that 50% of users will book online, over two-fifths of them doing so via mobile.</p><p style="text-align: justify; ">Our survey findings confirm that projection, as we discovered that mobile is now #1 for travel research and booking among U.S. travelers.</p><p style="text-align: justify; ">We asked travelers whether they prefer to research on desktop or mobile, and 66% preferred mobile. Of this group, 70% of those that fell into the millennial demographic stated they preferred their smartphones for research over desktop.</p><p style="text-align: justify; ">And when we asked which digital platform th'ey prefer to book on, 51% said they preferred mobile. Overall, 85% of travelers use a mobile device to book travel activities!</p><h3><span style="font-size: 20px;">The mobile-first traveler</span></h3><p style="text-align: justify; ">We took a look at the mobile-first habits and found that 45% rely on mobile apps when booking accommodations and activities; one in three travelers said that mobile apps like TripAdvisor and Yelp are their go-to resource when researching. This is definitely part of a deeper trend of consumers spending more time in high quality apps that add real value to their “every day.” In fact, travel apps are among the top 5 categories of apps where mobile ad campaigns are seeing higher levels of engagement.</p><p style="text-align: justify; ">But what is the mobile traveler’s path to purchase? What gets them from researching to actually booking accommodations and activities? That is the key answer that we wanted to answer for mobile marketers. Here’s what we found:</p><p style="text-align: justify; ">One in four consumers that we surveyed said that an email announcement will initiate the booking process for them, and one in three say an ad with a special offer will initiate booking.</p><p style="text-align: justify; ">Another one in three said the existence of booking apps (Southwest, JetBlue, Orbitz) on their device makes them more likely to book on their mobile device.</p><p style="text-align: justify; ">Another third of travelers say that having research apps (TripAdvisor, Yelp, etc.) would make them more likely to engage in travel activities, such as eating at restaurants, going to museums, events and more.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">The traveling mobile companion</span></h3><p style="text-align: justify; ">There are still some U.S. travelers, however, who are slower to adopt mobile for travel purposes; we’ve called this group the “Mobile Hesitant”. Yet, interestingly enough, one in three travelers from this “Mobile Hesitant” group will sometimes defer to mobile for booking purposes; something our friends in the travel industry should definitely take note of.</p><p style="text-align: justify; ">Though this group still turns to desktop first for travel research and booking, they do rely heavily on their mobile devices while on their trip, as more than half of them research places to eat and use navigation apps (Waze, Google Maps). And 23% of this group uses a travel app while vacationing – perhaps utilizing a mobile check-in or booking their next trip? And, of course, one in three of these travelers will be sure to share their updates and pictures on social media.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">The future of mobile travel: A mobile concierge app, perhaps?</span></h3><p style="text-align: justify; ">As we see mobile users shifting to spending more time in app vs. mobile web, it will be interesting to see how travel and hospitality apps will compete for consumer attention. What will it take: seamless UI? Engaging content? Perhaps a new player will come into the picture: a mobile concierge app.</p><p style="text-align: justify; ">Similar to a real concierge, this hypothetical app would key into the traveler’s location, food preferences, interests, hobbies and more – essentially becoming the “one-stop shop” for all mobile travel activities. The app would provide suggestions for dining, entertainment and lodging, among other things. This could provide opportunities for other apps, such as Uber for example, to place an ad: “It’s almost time for dinner! Need an Uber?”</p><p style="text-align: justify; ">Yes, it seems like quite a stretch, but then again, we’re sure travel agents thought the same thing about online booking services. You never know what’s possible in the mobile world.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">The mobile travel trend: What it means for brands and marketers&nbsp;</span></h3><p style="text-align: justify; ">From our survey, we saw a clear trend toward the mobile device as the primary source for travel research and booking among U.S. consumers. But what does this mean for brand marketers?</p><p style="text-align: justify; "><b>Top takeaways:</b></p><p style="text-align: justify; ">Many advertisers still believe the myth that consumers only turn to their mobile devices for research, searching for related terms (e.g., “whale watching san diego”) or browsing travel apps for ideas of where to go, where to stay and what to do when they get there. But when it comes to converting (i.e., booking flights, hotels) they are still hesitant. Our data completely turns this on its head, proving that mobile touch points like in-app ads and email can initiate the booking process and result in a full conversion. Travel-related brands must start taking advantage of this shift in mentality by focusing their KPIs more on conversion than awareness and engagement.&nbsp;&nbsp;</p><p style="text-align: justify; ">Are you a business in a tourist destination? If so, it’s time to rethink your mobile presence. Mobile users are spending significant amount of time and have a high level of trust in apps like TripAdvisor and Yelp, so that’s where you should be. Beyond mere organic reach, a deeper marketing partnership with these types of publishers could mean the difference between 100 visitors and 1,000 (or 10,000!) this summer.</p><p style="text-align: justify; "><b>About the survey:</b></p><p style="text-align: justify; ">How do U.S. consumers use their devices when making travel plans? Opera Mediaworks surveyed 1,000 people to find out the role of smartphones and tablets for research and booking upcoming trips.</p>

Mobile is #1 for travel research and booking [INFOGRAPHIC]

<h2 style="text-align: justify; "><span style="font-size: 22px;">UNWRAPPING MOBILE SHOPPING HABITS (2016 HOLIDAY EDITION) [INFOGRAPHIC]</span></h2><h2 style="text-align: justify; "><img src="https://www.operamediaworks.com/images/blogs/editor/operamediaworks-mobileholidayshopping-featured.jpg" class="blog-img" style="width: 100%;"><span style="font-size: 22px;"><br></span></h2><p style="text-align: justify; ">If you suspected that mobile devices would be one of the strongest influences on shoppers this holiday season, well, guess what? You’re spot on. The majority (64%) of smartphone shoppers use their phones to search for ideas about what to buy before heading into a store, according to an October report from Google. The company also found that consumers are using their phones as a discovery engine, finding new brands and products to buy along the way.</p><p style="text-align: justify; ">With the holidays just around the corner, we wanted to learn how U.S. consumers intend to shop for holiday gifts this year. Where does their customer journey begin and end?&nbsp; When are they browsing and when are they purchasing? What are the most sought after presents this year?</p><p style="text-align: justify; ">Based on a survey among 800 U.S. mobile consumers, here’s what we found out:</p><h3 style="text-align: justify; "><span style="font-size: 20px;">An early start to the season</span></h3><p style="text-align: justify; ">It used to be that the holiday rush began right after Thanksgiving, starting with Black Friday and picking up speed on Cyber Monday. But in 2016, that’s no longer the case. We found that nearly half (45%) of consumers intend on starting their holiday shopping before Thanksgiving.</p><p style="text-align: justify; ">We also found that gadgets and apparel dominate in terms of gift types. Below are the top categories:</p><ul><li style="text-align: justify;">Electronics (55%)</li><li style="text-align: justify;">Clothes (53%)</li><li style="text-align: justify;">Toys (45%)</li><li style="text-align: justify;">Home Goods (28%)</li><li style="text-align: justify;">Books (14%)</li><li style="text-align: justify;">Event Tickets (8%)</li></ul><p style="text-align: justify; ">For brands looking to entice millennials to shop on mobile this season, free shipping is the top tactic (73%) for encouraging a holiday mobile transaction. Running sales/promotions (51%) came in second, followed by coupons (45%) and price matching (18%).</p><h3 style="text-align: justify; "><span style="font-size: 20px;">Apps are at the forefront</span></h3><p style="text-align: justify; ">Even outside of the holiday season, apps are crushing it, taking up 86% of smartphone usage, according to eMarketer. So it’s no surprise that apps are taking a front-and-center position with holiday shoppers. With 1 in 3 (34%) millennial shoppers looking to dedicated apps for their holiday shopping this year, brands may find it useful to direct their ad dollars toward mobile shopping apps.</p><p style="text-align: justify; ">However, it’s essential to keep it highly relevant is important, so be sure to use the right targeting for your audience. After all, 57% of mobile consumers said they would make a mobile purchase from an ad if the product advertised to them was relevant.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">From the phone to the store</span></h3><p style="text-align: justify; ">Just because a consumer prefers to shop in-store every now and then doesn’t mean they don’t value mobile. In fact, 9 in 10 shoppers find having their mobile device with them while shopping in a store valuable. And with mobile in-store search up by over 30%, mobile devices are just as important a resource as in-store customer service experience and the ability to physically examine and compare products.</p><p style="text-align: justify; ">What are in-store shoppers using their mobile devices for? Nearly half of mobile shoppers (47%) find researching competitor prices to be the most useful mobile in-store activity. Then, 36% use their mobile devices to look up product reviews, while 30% of consumers we surveyed intend on using mobile to sign up and receive in-store discounts. Out of the group, 28%&nbsp; said they use their smartphones to take pictures for future reference.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">3 takeaways for marketers</span></h3><p style="text-align: justify; ">Mobile will be the ultimate shopping companion this holiday season, meaning we can most likely expect to see traffic increase among shopping apps. Here’s what you should keep top of mind as you plan your holiday campaigns:</p><ul><li style="text-align: justify;"><b>Relevance is key. </b>No one likes an intrusive experience. Do your best to run creative campaigns that aren’t just pertinent to what their interests are, but are also engaging. Make sure your content is targeted (demographics, location, interests, etc.) toward an audience whose chances of transacting are likely.</li><li style="text-align: justify;"><b>Adapt your content to mobile.</b> A lot of brands think they can use the same desktop or TV ads for their mobile campaigns. But consumers interact with ads on mobile much differently than on any other medium. For instance, on mobile, it’s important to hook the users’ attention in the first 2-3 seconds, as they can scroll past or skip your ad the moment they don’t see value in it. Utilizing vertical video ads on mobile is something to also highly consider. Of course, such ads have their own set of creative best practices that differ from implementing the typical 16:9 format.</li><li style="text-align: justify;"><b>Direct your attention to apps.</b> According to eMarketer, this year, U.S. adults will spend 1 hour and 54 minutes a day using apps on their smartphones, 7 minutes more than in 2015. There’s a whole world of apps generating a ton of traffic outside of the Social Media category. Some of these apps fluctuate in and out of the Top 100 App Store rankings, depending on seasonality and what’s currently trending, so marketers may find it valuable to know which Shopping apps and those in other categories they should target this upcoming holiday season.</li></ul>

Unwrapping Mobile Shopping Habits (2016 Holiday Edition) [Infographic]

<p style="text-align: justify; ">Opera ASA, the parent company of Opera Mediaworks, reported its financial earnings today. The earnings numbers showed that Opera Mediaworks, its fully-owned mobile advertising subsidiary, continued to be the strongest contributor of revenue, accounting for 72% of Opera’s overall revenue, and that it is the largest growth area of the business.</p><p style="text-align: justify; ">Total revenues for Opera Mediaworks in Q1 2016 were reported in at&nbsp; $117.2M – which is a growth of 41% over the same time last year. This growth rate compares favorably to other large, at-scale and profitable mobile advertising players in the industry, and 2nd only to Facebook for growth in Q1. Facebook is no. 1 followed by Opera Mediaworks, then trailed by Google and Twitter. (This comparison is based on revenues and growth percentages that the above-mentioned companies reported in their respective Q1 2016 earnings.)</p><p style="text-align: justify; ">In addition, Opera Mediaworks’ revenues from mobile video advertising in the quarter were larger than pure play video companies Tremor and YuMe combined.</p><p style="text-align: justify; ">Opera Mediaworks’ mobile ad platform added 430 million users to its platform in the past year, and it now reaches 1.43 billion consumers globally. That’s a 43% year-over-year growth rate in platform reach — most of which is through its proprietary mobile SDK.</p><h2 style="text-align: justify; "><span style="font-size: 22px;">Summary of the Q1 financial earnings:</span></h2><p style="text-align: justify; ">$117.2M in revenue in Q1 2016, over 41% YOY growth</p><p style="text-align: justify; ">Opera ASA (parent company) reported overall revenues of $163.5M</p><p style="text-align: justify; ">Opera Mediaworks platform reach grew 43% YOY to 1.43 billion consumers globally</p><p style="text-align: justify; ">Mobile video continued to make the largest contribution, comprising 68% of Opera Mediaworks’ revenues</p><h3 style="text-align: justify; "><span style="font-size: 20px;">Top 3 growth drivers: Brand, performance and programmatic advertising</span></h3><p style="text-align: justify; ">The key drivers for the higher-than-expected revenue growth in Q1 were Opera Mediaworks’ brand and performance advertising businesses, as well as growth in programmatic sales.</p><h4 style="text-align: justify; "><span style="font-size: 18px;">Brand advertising</span></h4><p style="text-align: justify; ">Within the brand advertising business, overall deal sizes with brand advertisers continued to increase as the company saw larger budgets from key customers, showing a clear shift in spend toward mobile.</p><p style="text-align: justify; ">Brands continued to focus on mobile-first advertising creative that not only tells a story and evokes emotion, but also drives an outcome through a call to action. Brands are combining branding with the unique properties of mobile devices to allow for deeper interaction and specific calls-to-action to drive outcomes like downloading a coupon, tapping to purchase, swiping through a photo gallery or watching longer form video. Some examples of Q1 campaigns can be seen here.</p><p style="text-align: justify; ">As brands become more attribution minded, the Brand and Performance advertising businesses are converging.</p><p style="text-align: justify; ">Performance advertising</p><p style="text-align: justify; ">Performance advertising grew more than 57% year-over-year as the company saw continued demand for app installs and performance advertising products on a global scale. Each region around the world achieved growth in Performance advertising sales.</p><h4 style="text-align: justify; "><span style="font-size: 18px;">Programmatic sales</span></h4><p style="text-align: justify; ">As the industry moves toward the adoption of programmatic advertising, that trend was also seen within the Opera Mediaworks platform, as programmatic sales grew 143% from the same quarter last year. Many customers shifted their traditional IO-based business to programmatic for increased efficiencies.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">Mobile video share leaps 10 percentage points</span></h3><p style="text-align: justify; ">Continuing the trend from previous quarters, Opera Mediaworks’ revenue shift towards video continued into Q1 2016. This past quarter, $79.7 million (or 68%) of the company’s revenues came from mobile video advertising. At the same time last year, that share was 58%.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">Publishers coming on board in droves</span></h3><p style="text-align: justify; ">In a world of 3 million+ apps globally, quality apps with high reach and engagement is more important than quantity.&nbsp; As a result, our focus on the Top 1000 apps is paying off and Opera Mediaworks has once again held its position as having one of the highest SDK footprints in mobile within the Top 1000 apps across iOS and Android.&nbsp; In Q1, Opera Mediaworks continued to add high-quality, mobile-first apps worldwide to its platform. The number of publishers on track to earn over a million dollars a year from advertising via the platform more than doubled in Q1 2016 versus the same time last year.</p><p style="text-align: justify; ">Growth around the globe continued at a solid pace with a significant number of major customer wins in all key regions (i.e., EMEA, APAC, LatAm), plus a handful of creative awards for campaigns created by Opera House, the company’s global in-house creative studio.</p><p style="text-align: justify; ">“In a highly competitive and rapidly changing ecosystem, Opera Mediaworks has managed to grow faster than most of its competitors. We attribute this success to our focus on working with the next generation of mobile-first apps we call ‘today’s premium’ and on delivering the technology that powers high quality consumer ad experiences resulting in real outcomes for our clients,”&nbsp; said CEO Will Kassoy.</p><p style="text-align: justify; ">“We’ve been playing to our strengths, such as our Instant-Play™ video offering, Performance advertising, our global brand sales organization, our programmatic offering, and our highly-valuable SDK footprint, the second only to Google among the top 1000 apps1,” he added.</p>

Q1 Earnings: Opera Mediaworks delivers +41% Q1 growth and its 2nd consecutive $100M+ revenue quarter

<p><img src="https://www.operamediaworks.com/images/blogs/editor/behind-the-wheel.jpg" class="blog-img" style="width: 100%;"><br></p><p>Touch is the first sense that we develop, as infants, and it remains the most central to our emotional experiences throughout the rest of their life. In fact, human touch in particular is a way to establish deep emotional ties and connection.</p><p>It’s also highly effective way of gaining someone’s attention quickly – think of a quick tap on the shoulder, the vibration of a door buzzer.</p><p>Now consider the primary goals of advertising: quickly and efficiently capturing consumer attention, and creating an emotional connection with a brand. Sound familiar? That’s right, it’s very much aligned with what touch is capable of.</p><p>Offline advertising has a long history with using that fifth sense to attract and engage potential customers. There’s a reason why Crown Royal sold whiskey in a purple cloth bag and Coca-Cola made its bottles a sultry hourglass shape. Even direct mail pieces can use touch to communicate with embossing, irregular shapes, attached items, metallic finishes and other “feel-me” features. And in Britain, the Walmart subsidiary Asda cut out a portion of the plastic wrap on toilet paper brands to let shopper compare textures, resulting in soaring sales. Touch provides information directly to the brain and creates a feeling of trust, which then guides decision-making.</p><p>But touch can have an effect on consumers that goes beyond mere first impression, information-gathering and emotional reference. After partnering with Immersion Corporation to integrate haptic effects, or vibration, into creative advertising campaigns for a number of automotive brands and a leading spirits brand, we were intrigued by another kind of response that consumer had – a desire for more.</p><p>Campaign metrics from video ads that were enhanced with haptic effects (via Immersion’s TouchSense® technology) had higher click-through rates, with some haptified ads getting as much as 220% higher CTR than those without. We saw other metrics, such as positive sentiment and ad recall, also improve. But what was most interesting was the way that consumers paid attention longer, and even after they were done with the video, they wanted to see it again.</p><h2><span style="font-size: 22px;">Video completion rate</span></h2><p>Thanks to the great creative that our team and our agency partners produce for brands, plus other factors like speedy delivery (no buffering), superior targeting and high quality environments, Opera Mediaworks has a very high average video completion rate (VCR). However, we found that when adding haptic effects to a video, users are far more likely to watch it to the end.</p><p>The benchmark VCR for automotive, for instance, is 92%. We ran three automotive campaigns in the United States, one of which was even for two models of car in the same ad! The result was a VCR between 2 and 4 percentage points higher on video ads with haptics.</p><ul><li>Campaign #1: Average of 94.1% (tablet 94.3%, phone 93.8%)</li><li>Campaign #2: Average of 96%</li><li>Campaign $3: Average of&nbsp; 95% (tablet 96%, phone 94%)</li></ul><h3><span style="font-size: 20px;">Replay rates</span></h3><p>At the end of each video, we placed an end card, from which the user could select from multiple actions, such as clicking through to learn more, exiting the ad or playing the video again.</p><p>Comparing the video with haptic effects to ones without, we found that:</p><ul><li>For the leading spirits brand, replay rates were 31% higher on mobile phones and 59% higher on tablets.</li><li>For one of the automotive brands (Campaign #2), users were more likely to replay the video than engage with any of the other features on the end card.</li></ul><p>On smartphones, there were more replays than either of the other CTA buttons (1.5X and 1.7X each). And there were 30X more replays than closes!</p><p>On tablets, there were 2.8X and 3.5X more replays than each of the CTA buttons. And there were 20X more replays than all (6) of the other hotspot interactions combined!</p><p>Getting a consumer to watch a video ad all the way through to the end is certainly a “win” for a marketer; it shows a level of engagement and commitment to the creative and to the brand. And of course there is the exposure to the end card, which gives them an opportunity to interact and take action – opening them up to multiple campaign KPIs.</p><p>But if the viewer chooses to replay the video, that demonstrates an even deeper connection, because they are actively seeking more exposure and understanding of the ad message, In a way, it is like an earned impression – a double exposure to your ad that you not only didn’t pay for, you are getting double or even triple the value because it is hitting the same customer, which, like any frequency tactic, will inevitably increase brand recall.&nbsp;&nbsp;</p>

How touch has the power to capture and connect

<p><img src="https://www.operamediaworks.com/images/blogs/editor/opera-mediaworks-mobile-first-insights-report-2016-q1-apac.jpg" class="blog-img" style="width: 100%;"><br></p><p style="text-align: justify; ">Earlier this year, Opera Mediaworks introduced its global Mobile First Insights report, designed to help marketers navigate the quickly changing mobile environment and make strategic decisions that will drive real outcomes for their business.</p><p style="text-align: justify; ">But just as food, fashion and other trends are cultural, and vary by region, the way consumers use their mobile devices – and how marketers subsequently reach them on those devices – also differs across the globe. Specifically, there are clear differences between the data and behavioral trends in the Western regions, such as the United States, Canada, the UK and Europe, which still account for the majority of revenue and ad impressions served on our mobile advertising platform, and those of the Asia Pacific (APAC) region.</p><p style="text-align: justify; ">For instance, while globally the average session length for one of the Top 100 global apps that monetize traffic with us is 8.5 minutes, within the Top 100 apps in APAC it is 9.6 minutes. And mobile users in APAC are spending approximately 46 minutes a day in those top apps – that’s more than a 50% increase from the global average of 8.5 minutes!</p><p style="text-align: justify; ">These are some of the findings that are revealed in our Asia Pacific issue of the new Mobile First Insights report, customized to help marketers in APAC understand the local mobile landscape, which is one of the fastest growing regions when we look at year-over-year increase in impressions and revenue.</p><p style="text-align: justify; ">Within the larger APAC region, individual countries have their own distinctions, so we’ve produced custom reports for each of the following countries: Australia, India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.</p><h2 style="text-align: justify; "><span style="font-size: 22px;">Among the highlights:</span></h2><p style="text-align: justify; "><b>Apps are on the rise – for good reason.</b> In nearly all APAC markets, advertising revenue from mobile apps is eclipsing that from the mobile web channel – in some cases (Singapore, Thailand) as much as 13X. Across all markets, the click-through rates on apps are 1.3-2X higher than those on mobile web.</p><p style="text-align: justify; "><b>India and Indonesia are poised to join the app revolution. </b>Though revenue from mobile web impressions still take the larger piece of the pie in these two markets, the shift to mobile apps is occurring at a rapid pace.</p><p style="text-align: justify; "><b>Games are no. 1 for impressions.</b> In all countries excepting India and Indonesia, Gaming is the top mobile category in terms of traffic volume (as measured by ad impressions).</p><p style="text-align: justify; "><b>Health &amp; Fitness rules for conversions. </b>Across the board, the highest conversion rates were on mobile properties in the Health &amp; Fitness category; in all countries except Australia, it took the no. 1 or 2 position, showing strong ROI for mobile marketers running ads in this category.</p>

Mobile trendspotting in Asia Pacific &#8211; Introducing the MFI report for APAC

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Caseable- Premier and robust cases for the smooth and customizable look</span></b></h3><ul><li style="text-align: justify; ">Designs are sealed perfectly inside the glass</li><li style="text-align: justify; ">Snug fit&nbsp; safeguards your mobile</li><li style="text-align: justify; ">Prefect cutaways accommodate all ports&nbsp; and buttons</li></ul><p style="text-align: center;"><img style="width: 50%;" src="https://i.gyazo.com/ea6a36286a930c51c7e38cc77cb5c967.jpg"></p><h4 align="center" style=""><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Shop Now&quot;}" data-sheets-userformat="{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}" style="text-align: start;">Shop Now</span><br></h4><p></p>

Best Mobile Phone Cases, Covers & Skins

<h2 style="text-align: justify; "><span style="font-size: 22px;">Smartphone growth in Asia boosts expansion of the first mobile ad platform built for brands</span></h2><p style="text-align: justify; "><b>Opera Mediaworks sees big potential in the continent as brands, agencies and publishers shift to marketing on mobile</b></p><p style="text-align: justify; ">With smartphone adoption, mobile ad impression and mobile broadband penetration on the rise, Opera Mediaworks announced today its plans to expand in the fast-growing Asia Pacific region.<br></p><h3 style="text-align: justify; "><span style="font-size: 20px;">Asia, an emerging market in mobile advertising</span></h3><p style="text-align: justify; ">Smartphone adoption rates across 29 APAC countries have spiked from 48% to reach 60% in 2014, according to data gathered from users of the Opera Mini browser. Throughout 2014, the region’s impression market share continued to grow and it finished the fourth quarter at 26.1% — nearly triple the 10% it had three years ago. Asia overtook Europe to become the second-highest generator of mobile ad impressions on the Opera Mediaworks mobile ad platform at the end of 2013.</p><p><img src="https://www.operamediaworks.com/images/blogs/editor/sma-q4-2014-8.png" class="blog-img" style="width: 100%;"><br></p><p style="text-align: justify; ">26.1% of mobile ad impressions were from the Asia Pacific region in 2014.</p><p style="text-align: justify; ">Mobile broadband adoption has been consistently rising in the Asia Pacific region as consumers upgrade to better phones, Wi-Fi is rolled out on a large scale and carriers move to 3G and 4G networks. In 2015, the number of broadband connections in Asia is expected to reach 1.1 billion, according to research from the GSMA.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">Opera Mediaworks expands to Asia Pacific</span></h3><p style="text-align: justify; ">Opera Mediaworks’ expansion will focus on key geographies such as India, Indonesia, South Korea, Australia, Malaysia, Philippines, Vietnam and Thailand. Opera Mediaworks’ Asia operations will be run out of parent company Opera Software’s Singapore office.</p><p style="text-align: justify; ">As a key first step, the company announced the hire of Vikas Gulati as Managing Director in Asia. Gulati will be responsible for building and scaling revenue and operations, enhancing the platform’s capabilities, and strengthening Opera Mediaworks’ position in the mobile advertising ecosystem in the region.</p><p style="text-align: justify; ">Gulati will work closely with his team to drive network growth and relationships with advertisers, premium publishers and developers in the Asia Pacific region. Gulati plans to hire key talent to help Opera Mediaworks reach its business goals.</p><p style="text-align: justify; ">Gulati was previously Vice President at Vserv, a mobile ad exchange, where he built the company’s South East Asia business.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">Video, targeting and m-commerce are clear opportunities</span></h3><p style="text-align: justify; ">Internet surfing behavior among APAC users revealed that social, entertainment, and video sites continue to drive the majority of mobile internet traffic. In India, ad impressions from social sites and apps is 31.1%, followed by 21.4% from the Music, Video &amp; Media category. In Indonesia, ad impressions from social sites and apps is 61%, followed by 17.6% from Music, Video &amp; Media sites and apps.</p><p style="text-align: justify; ">“We see huge opportunities in mobile video adoption and, in turn, mobile-video advertising in the Asia-Pacific region,” says Gulati. “We also see other trends in Asia-Pacific – the adoption of better audience targeting, and big retailers and e-commerce sites such as Flipkart and Snapdeal strengthening their focus in m-commerce as consumers get more comfortable making purchases on their mobile devices.”</p><h3 style="text-align: justify; "><span style="font-size: 20px;">Leveraging existing presence in Asia</span></h3><p style="text-align: justify; ">With Opera’s owned-and-operated inventory on 350 million Opera browser users, the company has distinctly valuable insights into audience preferences and profiles. A majority of Opera’s mobile browser users come from Asia, with the recent announcement of the Opera Mini browser reaching 50 million users in India and 30 million users in Indonesia. Half of them are using smartphone devices.</p><p style="text-align: justify; ">Opera also rolled out Sponsored Web Pass earlier this year, which brings easy-to-understand, zero-risk mobile internet packages to consumers around the world. It allows brands and advertisers to sponsor the cost of the customer’s mobile internet access, providing users free mobile data. In November 2014, Berniaga.com (now acquired by OLX) announced it will offer 3 million hours of free internet in Indonesia through Sponsored Web Pass to Telkomsel subscribers.</p><h3 style="text-align: justify; "><span style="font-size: 20px;">About Opera Mediaworks</span></h3><p style="text-align: justify; ">Opera Mediaworks is one of the largest mobile advertising and marketing platforms in the world, reaching an audience of 1.4 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with over 20 offices worldwide.</p>

NewsRoom

Press release, February 4, 2015 | operamediaworks.com

<p><img src="https://www.operamediaworks.com/images/blogs/editor/googleio-appusage-operamediaworks.jpg" class="blog-img" style="width: 100%;"><br></p><p style="text-align: justify; ">This week’s Google I/O conference just wrapped up, and we asked some of our top leaders to interpret what the tech giant’s announcements means for mobile marketers. Here are the top three implications of this week’s news.</p><h2 style="text-align: justify; "><span style="font-size: 22px;">Take a little piece of my app now, baby</span></h2><p style="text-align: justify; "><b>Instant Apps will bolster the app ecosystem</b></p><p style="text-align: justify; ">Instant Apps allow mobile users to click a link to launch quick, bite-sized app experiences, often for a single purpose, like paying for parking – or as a substitute for visiting a mobile website to conduct one transaction.</p><p style="text-align: justify; ">The idea behind it is very Google, in the sense that it comes from the search mindset. That is, they are assuming that the consumer is looking for something specific and they want to get the “answer” instantly and without making a commitment. So, in a sense, this is the same as web search, just more elegantly organized for the mobile device.</p><h4 style="text-align: justify; "><span style="font-size: 18px;">David Kurtz, Chief Product Officer:</span></h4><p style="text-align: justify; ">“Google is essentially trying to make it easier for consumers to interact with apps or get a quick answer from an app. The fact that Google is trying to make that experience more like the web, without compromising the superiority of the native app experience over mobile web, reinforces the fact that the app ecosystem is a far more important touch point between users and publishers than the mobile web, a fact which is only going to expand further over time.”</p><h4 style="text-align: justify; "><span style="font-size: 18px;">Andrew Dubatowka, Senior Director, Strategy &amp; Solutions:</span></h4><p style="text-align: justify; ">“For years, billions of ad dollars have been spent trying to get people to download apps; now, Instant Apps adds a completely new dynamic to this industry. It adds a middle ground, a pre-download phrase that brands and businesses can use to allow people to interact and transact quickly and easily – or in another word – instantly. I think some the focus will shift from pushing users to install an app and move to disseminating these instant-app experiences, getting people to dip their toes in the water and try it – which then, hopefully, will lead to the install outcome, only perhaps with a stickier result.&nbsp;</p><p style="text-align: justify; ">Instant Apps is going to open up even more ad dollars into mobile advertising because it provides an entirely new KPI for marketers. Instead of tracking full app downloads from the app stores, they can look at how many Instant App uses they received and be able to benchmark against that. Furthermore, imagine a new tactic where marketers retarget users who have engaged with their Instant App to push them to the full install phase!</p><p style="text-align: justify; ">They are the long-awaited thread that ties together the in-app ad experience to the subsequent user action. Right now, most in-app ads tap through to a mobile web landing page where a user may convert in some way: Watch a video, browse product pages, fill out a form. Or in many instances, the user doesn’t tap the mobile ad at all and instead visits the mobile page later on via search. Because the browser doesn’t ‘see’ that mobile user’s ad identifier, it’s hard to connect that conversion action back to the ad impression. If the advertiser uses an Instant App experience instead, we will see that loop close as the Instant App should be able to capture the user’s ad ID like any other app. This will create a more accurate and efficient mobile ad economy, filling the void created by the lack of consistent cookie compatibility in mobile. And all of this could happen for advertisers overnight as they switch from mobile web landing pages to Instant Apps.”&nbsp;Find <b><a href="https://jooble.org/jobs-mobile-marketing" mobile="" marketing="" jobs="" on="" jooble<="" a=""></a></b><a href="https://jooble.org/jobs-mobile-marketing" mobile="" marketing="" jobs="" on="" jooble<="" a="">.</a></p><h4 style="text-align: justify; "><span style="font-size: 18px;">Ryan Griffin, SVP, Strategy:</span></h4><p style="text-align: justify; ">“The idea of atomizing an entire app and building it in a modular way, so that people can access relevant pieces based on what they are doing and what they need at that point in time? That’s fascinating. Google just added an entirely new dimension to the way that designers and developers think about mobile experiences.</p><p style="text-align: justify; ">Instant Apps, while creating brilliant consumer use cases for certain classes of apps – think Productivity, Retail, QSR, among others – are not universally applicable. One would never really want to access ‘part of’ a game, for instance. But the idea of grabbing contextually relevant portions of an app experience ‘as you need them’ is truly transformational.”</p><h3 style="text-align: justify; "><span style="font-size: 20px;">What do we need a PC for? Not much.</span></h3><p style="text-align: justify; "><b>Mobile continues to eat up consumer attention – at the expense of desktops &amp; laptops</b></p><p style="text-align: justify; ">In just the past 12 months, we’ve seen Apple introduce split-screen to multiple devices, starting with OS X El Capitan (desktop) last spring to iOS 9 in the iPad over the summer. (And you could say it rounded it out with its March Madness split-screen feature on Apple TV.)</p><p style="text-align: justify; ">But Google announcing its multi-tasking and multi-attention features like split-screen and picture-in-picture on all Android devices, including phones, is much more far-reaching. Here’s why:</p><h4 style="text-align: justify; "><span style="font-size: 18px;">David Kurtz, Chief Product Officer:</span></h4><p style="text-align: justify; ">“The number of times users have to use a laptop to do something, professionally or personally, is diminishing every day. Mobile is becoming the device for almost every use case, even the complex ones where you have to access multiple points of information at once. We’re getting closer to the day when the majority of consumers, even in developed markets, no longer need a desktop or laptop at which point they may only be reachable on their mobile device Even today, Mobile is the one screen where you are guaranteed to reach consumers. You can’t say that about any other medium.”</p><h4 style="text-align: justify; "><span style="font-size: 18px;">Ryan Griffin, SVP, Strategy:</span></h4><p style="text-align: justify; ">“We’re increasingly seeing capabilities and features that consumers grow to love on mobile being ported to computer OSs. And that’s a distinct reversal from the past five years of mobile OS development; we’ve passed the point of trying to get people familiar with mobile devices by using capabilities, cues and design schema from the computer world. These mobile devices have outstripped all other machines, in terms of our collective personal reliance, and are now the absolute key to rooting customers into a company’s hardware/software ecosystem.”</p><h3 style="text-align: justify; "><span style="font-size: 20px;">‘Allo? Is anybody there?</span></h3><p style="text-align: justify; "><b>The bot craze just went mainstream – but we’re hesitant</b></p><p style="text-align: justify; ">While messaging apps still don’t hold a candle to premium gaming and entertainment apps when it comes to time spent and user engagement, they are still a big opportunity for marketers.<a href="https://jooble.org/jobs-mobile-marketing" mobile="" marketing="" jobs="" on="" jooble<="" a=""><br></a></p><p style="text-align: justify; ">Google’s introduction of Allo, a messaging app that integrates a lot of features that we see in Facebook Messenger, WhatsApp and even Snapchat, such as stickers, emojis and drawings – but with one big differentiator: Artificial Intelligence. You can use the ‘smart’ assistant to help find relevant information or ‘guess’ at what your response should be.</p><p style="text-align: justify; ">So there is the obvious tie-in to chatbots, since the Google assistant could easily move over and make room for businesses who want to enter the space and have conversations or provide value for users, similar to what we’re seeing on other platforms, where users can schedule a ride, talk to customer service or order a pizza – all from inside an app.</p><h4 style="text-align: justify; "><span style="font-size: 18px;">Andrew Dubatowka, Senior Director, Strategy &amp; Solutions:</span></h4><p style="text-align: justify; ">“These types of personal, ‘one-on-one’ interactions are taking front seat over more constructed experiences, and as users adopt to this format, they could be less receptive to the old way of doing things. Advertisers have to follow not just eyeballs, but habits – and big players like Facebook and Google are betting that messaging apps will become a user hub for far more than chatting with friends. Messaging apps could become far more broad and take away users from traditional destinations like websites and apps. But the jury is still out on what people will actually do. Will this be their new interface for all mobile actions? We don’t think so, but marketers should definitely keep an eye on this space.”</p>

3 mobile marketing takeaways from Google I/O

<p>Downloads</p><p>2016</p><div><img src="https://www.operamediaworks.com/images/blogs/editor/2016.jpg" class="blog-img"></div><div><br></div><div>2015</div><div><br></div><div><img src="https://www.operamediaworks.com/images/blogs/editor/2015-1.jpg" class="blog-img">&nbsp; &nbsp;&nbsp;<img src="https://www.operamediaworks.com/images/blogs/editor/2015-2.jpg" class="blog-img"></div><div><br></div><div><img src="https://www.operamediaworks.com/images/blogs/editor/2015-3.jpg" class="blog-img">&nbsp; &nbsp;<img src="https://www.operamediaworks.com/images/blogs/editor/2015-4.jpg" class="blog-img">&nbsp;</div><div><br></div><div><img src="https://www.operamediaworks.com/images/blogs/editor/2015-5.png" class="blog-img">&nbsp;&nbsp;<img src="https://www.operamediaworks.com/images/blogs/editor/2015-6.png" class="blog-img"></div><div><br></div><div><img src="https://www.operamediaworks.com/images/blogs/editor/2015-7.png" class="blog-img">&nbsp;&nbsp;<img src="https://www.operamediaworks.com/images/blogs/editor/2015-8.png" class="blog-img"><br></div><div><br></div><div>2016&nbsp;</div><div><br></div><div><img src="https://www.operamediaworks.com/images/blogs/editor/2016.jpg" class="blog-img"><br></div><div><br></div>

Mobile First insights

<p><span style="font-size: 21px;"><b>Innovation Lab</b></span></p><p><span style="font-size: 18px;"><b>Our team of experts in:</b></span></p><ul><li>Mobile technology</li><li>Digitial advertising</li></ul><div><div><span style="font-size: 18px;"><b>Mobile: The Next Frontier</b></span></div><div>It is a space that is little understood, despite all of the surveys, reports and case studies. Where there is so much promise, so much growth - but not enough big-picture thinking and true product innovation.</div><div><br></div></div><div><br></div><div style="text-align: center; "><img src="http://web.archive.org/web/20150315120305im_/http://operamediaworks.com/sites/default/files/styles/100_percent/public/honeycomb-innovationlab.png?itok=3B-83Hrt"></div><div style="text-align: center; "><br></div><ul><li style="text-align: center;"><div><br></div></li></ul><div style="text-align: left;"><div><b><span style="font-size: 18px;">State of Mobile Advertising - Downloads</span></b></div><ul><li><ul><li>Insights</li><li><span style="font-size: 0.875rem;">White Papers</span><br></li><li>Infographics</li></ul></li></ul><div><br></div><div><br></div></div>

Innovation and Insights

<p><b><span style="font-size: 21px;">Top Highlights from Q2 :</span></b></p><p style="text-align: center; "><img src="https://www.operamediaworks.com/images/blogs/editor/mobile-first-insights-uk-2016-q2.jpg" class="blog-img"><b><span style="font-size: 21px;"><br></span></b></p><p><b>DATA</b></p><p>Mobile users are spending nearly 10% more time each day in the most popular apps, and brands in the Retail, Food, Automotive and Technology industries are investing heavily in performance campaigns served to mobile devices.</p><p><b>TECHNOLOGY</b></p><p>Leveraging the native functionalities and targeting capabilities of mobile devices allows brand to make lasting connections with specific audiences. A robust SDK lets advertisers tap into that power.</p><p><b>CREATIVITY</b></p><p>Brand performance advertisers face a unique set of challenges when it comes to mobile creative, needing to think past their logo and put value front and centre to the user. What can traditional brand activity learn from. What can traditional brand activity learn from performance-based campaigns?</p><p style="text-align: center; "><span style="text-align: left;"><b>Download the 2016 Q2 UK MFI Report as a PDF</b></span></p>

Mobile First Insights - UK - 2016 Q2

<p style="text-align: justify; ">Over 15 global brands as well as creative and media agencies partner for launch in Q1 2015&nbsp;<span style="font-size: 0.875rem;">San Mateo, CA</span></p><p style="text-align: justify; ">Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry’s need for a mobile-first approach to video creative. The Fund, supported by an alliance of top global brands and agencies, provides financial backing for the production and placement of mobile video campaigns in premium, in-app native video environments powered by Opera’s AdColony Instant-PlayTM HD video technology.</p><p style="text-align: justify; ">“Despite tremendous growth in mobile video advertising, there still is a huge opportunity for creative resonance – especially in social and native environments with video. The Fund frees our ad partners to develop mobile-first creative, push the boundaries of what mobile video previously has been and show the world what it should be with very little risk,” says Will Kassoy, CMO, Opera Mediaworks.</p><p style="text-align: justify; "><b><span style="font-size: 18px;">Participants include but are not limited to:</span></b></p><ul><li style="text-align: justify; ">Adidas, Johannes Leonardo, Carat, TBWA\Digital Arts Network</li><li style="text-align: justify;">CKE (Carl's Jr.®/Hardee’s®), 72andSunny, Initiative</li><li style="text-align: justify;">General Motors/OnStar, Lowe Campbell Ewald, Carat, Picnic New Media</li><li style="text-align: justify;">HISTORY, Horizon Media</li><li style="text-align: justify;">Lenovo, Digitas</li><li style="text-align: justify;">Machine Zone</li><li style="text-align: justify;">The Walt Disney Studios, OMDe</li><li style="text-align: justify;">truth, 72andSunny, Assembly</li><li style="text-align: justify;">U.S. Navy, Lowe Campbell Ewald</li><li style="text-align: justify; ">Viacom Entertainment Group/SPIKE TV, Horizon Media</li></ul><p style="text-align: justify;"><img src="https://www.operamediaworks.com/images/blogs/editor/new-opera.png" class="blog-img" style="width: 50%;"><br></p><p style="text-align: justify; ">“Despite the shift in consumer behavior, most brands are not yet producing video creative with the mobile platform in mind,” says Adam Shlachter, Chief Investment Officer at Digitas. “Planning for mobile opportunities needs to occur earlier in the process with brands and agencies. Editing broadcast video spots to run on mobile doesn’t realize the potential of native video; Opera Mediaworks’ Fund enables us to reshape this process, not just for creation of video assets for mobile, but to help drive the necessary education and shift in mindset to properly approach this space.”</p><p style="text-align: justify; ">These campaigns, which will debut in Q1 2015, must be less than 15 seconds in length and creatively designed for impact in a native, in-feed video environment. Opera Mediaworks will provide participating brands the option of receiving up to $50,000 for the creation of native video ads plus $50,000 in media, or $100,000 in total media.</p><p style="text-align: justify; ">“Instead of just sitting around and waiting for change, we set out to solve the problem of video ads that don’t work for consumers on mobile,” says Mike Owen, EVP North American Sales, Opera Mediaworks. “We’re thrilled to be joined by such an elite group of brands and agencies that are committed to shifting the way mobile creative is developed for native video advertising.”</p><p style="text-align: justify; ">All Fund participants will work hand-in-hand with the Opera Mediaworks Creative Team to innovate campaigns according to established best practices for mobile video. Upon launch, the campaigns will be tracked, measured and evaluated for impact and effectiveness, and each campaign will be part of an industry-first research study for native video on mobile.</p><p style="text-align: justify; ">In addition to funding the production and placement of mobile-first native video creative assets for brands, the Native Video Fund works to elevate premium publishers across categories like entertainment, news, music and social including but not limited to Maker Studios, PEOPLE/Time, Inc., Pinger, Shazam, USA TODAY and more who are taking advantage of AdColony’s feed-based, native video advertising in their mobile apps. The intent is to provide best-in-class, engaging and entertaining video for their users to foster a better app experience.</p><p style="text-align: justify; ">“While native video is among the fastest growing video formats in mobile, it’s also the hardest to engage users in as they scroll past ads quickly within the content feed,” says Nikao Yang, SVP Global Marketing at Opera Mediaworks. “But if brands can develop truly engaging video creative that is less than 15 seconds in length for native, in-feed environments, then they’ve nailed creative that will engage users across all mobile video environments. The Fund will drive the entire app ecosystem towards that goal.”</p><p style="text-align: justify; ">The Fund is one of the first major video-focused initiatives stemming from Opera’s acquisition of AdColony in July 2014. AdColony’s proprietary Instant-Play™ HD video technology is fully integrated into Opera Mediaworks’ core mobile advertising platform, and together the combined companies are actively implementing AdColony-powered video products across their shared portfolio of advertiser and publisher offerings.</p>

Opera Mediaworks launches the Native Video Fund – a multi-million dollar creative fund designed to facilitate and inspire mobile-first storytelling with video

<h2>Opera Mediaworks continues to expand global footprint, acquires apprupt to better serve German market<br><span style="font-size: 0.875rem;">Leading German player brings depth and breadth to end-to-end platform for publishers and advertisers</span></h2><p><b>San Mateo, Calif. and Hamburg – Apr 30, 2014</b><br></p><p>Opera Mediaworks, the world’s largest mobile advertising platform, today announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities.</p><p>Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo.</p><p>“Germany is an important and fast-growing mobile ad market and is expected to reach $1.8 billion by 2017,” says Mahi de Silva, CEO, Opera Mediaworks. “Integrating apprupt into our platform will help us grow our reach into this important territory, giving our clients even broader global reach for mobile advertising.</p><p>“Like Opera Mediaworks, apprupt is a business driven by cutting-edge technology and premium audiences, so they perfectly complement our existing global footprint. Working together, apprupt and Opera Mediaworks will help local advertisers reach a broader global audience whilst also introducing a wide range of new capabilities from rich-media ad formats to programmatic tools for German-speaking markets.”</p><p>“Opera Mediaworks’ global business is a reflection of what we’ve built in our home markets – an end-to-end mobile advertising platform that’s focused on great technology and premium mobile audiences,” says Jascha Samadi, CEO, apprupt. “We are excited to become part of Opera Mediaworks’ global platform and help them achieve success in some of the key European territories.”</p><p><b>About apprupt</b></p><p>Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo.</p><p><b>About Opera Mediaworks</b></p><p>Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world's biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world's leading mobile ad server and monetization tools to 17 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most -- on mobile devices.</p><p>Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Germany, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Opera Mediaworks is a wholly-owned subsidiary of Opera Software ASA, which is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera Mediaworks at www.operamediaworks.com.</p>

COMPANY | PRESS

<h2><b>Opera Mediaworks expands mobile ad platform to offer complete marketing automation solution for app developers</b></h2><p><br></p><h3>Opera Mediaworks today announced a substantial expansion to its offerings with the addition of a marketing automation platform that will enable game and app developers to not only monetize their mobile properties to their best potential, but also drive more retention and engagement with their users.</h3><p><br></p><p>This expansion is delivered through a new platform leveraging the assets of AdColony, Opera Mediaworks and the team from Yvolver, which recently became a part of Opera Mediaworks.</p><p>Based in Dallas, Texas, the Yvolver team has built a marketing engagement platform focused on delivering powerful technology and tools for game and app developers. This move will help developers drive higher retention and engagement in their apps, ultimately maximizing their monetization from advertising, in-app purchases, cross-promotion and premium offerings.</p><p>This new offering will be integrated into the Opera Mediaworks and AdColony SDKs, delivering the highest quality in-app mobile advertising, featuring Instant-Play™ HD mobile video technology, this Fall and will be live with the product in Q4 2015 with select partners.</p><p>The combined offering for game developers will now include fully-integrated analytics, A/B Testing, Advanced Player Segmentation, IAP Validation, digital and physical rewards with a proprietary real-time overlay system providing dynamic UIs and messaging that look and feel completely native to the end user.</p><p>"Our vision has always been to help developers with their strategic goals of driving strong engagement, retention and to maximize monetization while balancing the highest-quality user experience," says Will Kassoy, CMO, Opera Mediaworks. "Mobile app lifecycles are getting longer and, among top grossing apps, we see the 'big getting bigger'. To address these trends, we are expanding our platform beyond just ad monetization but to include tools to drive deeper engagement and retention to keep their customers coming back for more."</p>

Press release, August 12, 2015

<p><b style="font-size: 28px; color: inherit; font-family: inherit;">Social media is the first “app of the day,” Entertainment dominates the evening hours</b></p><p><b><span style="font-size: 20px;">Opera Mediaworks’ Q2 report also shows entertainment dominating evening hours, peak morning use of sports apps</span></b></p><p><span style="font-size: 0.875rem;">The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment -- but the app category with the highest loyalty, or frequent and consistent use, is news &amp; information, Opera Mediaworks notes today in its Q2 2015 State of Mobile Advertising report.</span></p><p><img src="https://www.operamediaworks.com/images/blogs/editor/opera-mediaworks-q2-2015-sma-report-announcement-optimised.png" class="blog-img" style="width: 100%;"><span style="font-size: 0.875rem;"><br></span></p><p>The second quarter, marked by a number of major overlapping sporting events, including the NHL and NBA championships and the opening of the American baseball season, also showed high use of sports apps, with a more distinct preference for morning than any other of the popular categories.</p><p>Here are the key findings of the report:</p><h2><b>Spike in Sports moves publisher category rankings</b></h2><ul><li>The number of total ad impressions served to mobile apps and sites in the Sports category increased, resulting in a dramatic jump from no. 8 to no. 2 in the traffic rankings, just behind Social Networking.</li><li>Social apps and sites were still the clear leader in Q2 for both traffic and revenue, accounting for 31.5% of all impressions and 17.7% of revenue.</li><li>News and Information, Games, and the Music, Video &amp; Media categories were also top performers, all placing in the top 5 for revenue generated for publishers.</li></ul><h2><b>Android maintains overall lead over iOS, but still no. 2 for monetization potential</b></h2><ul><li>After taking the no. 1 spot for monetization for the first time last quarter, Android maintained its lead, capturing the most revenue (47.7%) and impressions (63.7%) in Q2.</li><li>iOS still leads all device platforms for monetization potential, driven by the iPad, which generated revenue that is more than 4.4X its share of impressions.</li><li>Video advertising is highly represented on tablets, with far more traffic and revenue share than seen on smartphones. This is true across both brand and user-acquisition campaigns.</li></ul><h2><b>Mobile apps: Ad types, revenue patterns</b></h2><ul><li>Apps still receive the majority of traffic (56%) and revenue (71%), even as mobile-web-traffic volume increases due to international growth on the mobile ad platform.</li><li>Gaming apps provided the highest eCPMs, due in part to a relatively high number of performance, cost-per-installation (CPI) campaigns, most of which are video.</li><li>Entertainment apps display mostly premium banner ads from top brand advertisers and rich-media campaigns; Social Networking apps tend to stick with simple banner ads.</li></ul><h2><b>Africa and the Middle East rising; strong demand for video in Australia, Japan</b></h2><ul><li>While still holding fairly small impression share (6.9% and 2.4% respectively), Africa and the Middle East are emerging as the latest new players in the global mobile ad market.</li><li>Australia had the highest mobile video index, based on the ratio of video ad share to total ad impressions served there (3.9X). Japan and Germany also indexed high, with ratios of more than 2.5X.</li></ul><p>To see the full report, <a href="http://operamediaworks.com/innovation-and-insights/state-of-mobile-advertising-2015-q2" target="_blank">visit this page.</a></p>

Press release, July 28, 2015

<p><br></p><h2>Opera Mediaworks introduces OMAX 2.0, with expanded programmatic capabilities for publishers and advertisers</h2><p><b>San Mateo, Calif. and Barcelona, Spain – Feb 24, 2014</b></p><p>Opera Mediaworks, the world’s largest mobile advertising platform, today announced OMAX (Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media.</p><p>The only comprehensive platform to serve both advertisers and publishers, Opera Mediaworks adds innovative new features, delivering additional value to the supply and demand sides of mobile advertising.</p><p>Mobile publishers using the AdMarvel ad-serving and mediation platform, along with publisher relationships from other Opera Mediaworks companies, can open up their inventory to real-time bidding (RTB), creating not just scale but also a competitive environment to drive better monetization.</p><p>Through OMAX 2.0, publishers now have access to several new demand-side platforms (DSPs), facilitated by new audience segmentation and expanded targeting capabilities, designed to improve monetization of publisher properties.</p><p>This kind of increased access and operational efficiencies in media transactions are the primary reason publishers and advertisers are turning to programmatic buying, according to a November IAB (Interactive Advertising Bureau) survey of 250 digital media executives. Some 72% of publishers said they use programmatic buying technologies now, and 83% said they intend to leverage it over the course of the next two years.</p><p>Publishers of mobile applications have encountered many obstacles in transitioning to RTB. OMAX 2.0 helps bridge many of the gaps that are unique to smartphones and tablets in order to provide better controls in leveraging RTB to drive new monetization opportunities.</p><p>A leading concern for publishers, and cited as the no.1 concern of the group above, is brand safety — which is why the majority of Opera Mediaworks customers can choose the option to set up private marketplaces for their inventory with “programmatic direct” on OMAX. This brings in diverse demand sources while still maintaining publisher control. Opera Mediaworks customers using the AdMarvel tech stack own premium properties and drive a considerable amount of brand equity through their content. OMAX follows the same brand safety measures these publishers have been accustomed to getting via their ad-serving solutions.</p><p><b>With “programmatic direct” on OMAX, mobile publishers can:&nbsp;</b></p><p>• Control which parties can bid on their inventory. Within the broadcaster, publishers can choose to display the auction to a single party or set of parties. They can also filter out particular demand sources, such as competitors (e.g., one gaming publisher blocking ads from another) or brand advertisers with whom they already have a direct relationship.</p><p>• View creative before it appears on their properties. Within the RTB 2.1 specification, each bidder participating in the OMAX 2.0 platform must submit a creative ID with each auction. Publishers can then view the creative and choose to approve or block it.</p><p>• Enjoy the speed and efficiency of a traditional RTB open auction. Setup and use is in a matter of minutes, not days, and ad traffic can start flowing immediately.</p><p>“OMAX truly gives our publishers an advantage over their competitors when it comes to monetization of inventory,” says Mahi de Silva, CEO, Opera Mediaworks. “It is an equally big step for our demand-side partners. Connecting their trading desks to OMAX will give them direct access to inventory from Opera’s network of premium publishers, and allow them to select segments of the audience, now over half a billion strong — so they are paying only for consumers that they intend to reach.”</p><p>Opera Mediaworks has lined up over 20 select partners for the launch of OMAX 2.0, including Turn Inc., Airpush and Drawbridge.</p><p>To know more about OMAX 2.0 from Opera Mediaworks representatives at Mobile World Congress in Barcelona from February 24 to 27, please contact falgunib@opera.com.</p><p><b>About Opera Mediaworks</b></p><p>Opera Mediaworks powers the mobile ad economy. Technology and service innovation has helped us become the world's biggest brand-focused mobile ad network, and the world's leading ad tech platform, delivering monetization tools to the biggest and best publishers around the globe. This comprehensive end-to-end platform offers solutions for brands, agencies, publishers and application developers. Our mission is to deliver relevance in the medium where relevance matters most - on mobile devices. We improve efficiency through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe.</p><p>Opera Mediaworks includes AdMarvel, a mobile ad server and mediation platform; OMAX a mobile ad exchange, Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.</p>

ABOUT US | PRESS

<h2><b>Opera Mediaworks launches the Native Video Fund – a multi-million dollar creative fund designed to facilitate and inspire mobile-first storytelling with video</b></h2><p><br></p><p><b><span style="font-size: 20px;">Over 15 global brands as well as creative and media agencies partner for launch in Q1 2015</span></b></p><p>Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry’s need for a mobile-first approach to video creative. The Fund, supported by an alliance of top global brands and agencies, provides financial backing for the production and placement of mobile video campaigns in premium, in-app native video environments powered by Opera’s AdColony Instant-PlayTM HD video technology.</p><p>“Despite tremendous growth in mobile video advertising, there still is a huge opportunity for creative resonance – especially in social and native environments with video. The Fund frees our ad partners to develop mobile-first creative, push the boundaries of what mobile video previously has been and show the world what it should be with very little risk,” says Will Kassoy, CMO, Opera Mediaworks.</p><p><b>Participants include but are not limited to:</b></p><ul><li>Adidas, Johannes Leonardo, Carat, TBWA\Digital Arts Network</li><li>CKE (Carl's Jr.®/Hardee’s®), 72andSunny, Initiative</li><li>General Motors/OnStar, Lowe Campbell Ewald, Carat, Picnic New Media</li><li>HISTORY, Horizon Media</li><li>Lenovo, Digitas</li><li>Machine Zone</li><li>The Walt Disney Studios, OMDe</li><li>truth, 72andSunny, Assembly</li><li>U.S. Navy, Lowe Campbell Ewald</li><li>Viacom Entertainment Group/SPIKE TV, Horizon Media</li></ul><p>“Despite the shift in consumer behavior, most brands are not yet producing video creative with the mobile platform in mind,” says Adam Shlachter, Chief Investment Officer at Digitas. “Planning for mobile opportunities needs to occur earlier in the process with brands and agencies. Editing broadcast video spots to run on mobile doesn’t realize the potential of native video; Opera Mediaworks’ Fund enables us to reshape this process, not just for creation of video assets for mobile, but to help drive the necessary education and shift in mindset to properly approach this space.”</p><p>These campaigns, which will debut in Q1 2015, must be less than 15 seconds in length and creatively designed for impact in a native, in-feed video environment. Opera Mediaworks will provide participating brands the option of receiving up to $50,000 for the creation of native video ads plus $50,000 in media, or $100,000 in total media.</p><p>“Instead of just sitting around and waiting for change, we set out to solve the problem of video ads that don’t work for consumers on mobile,” says Mike Owen, EVP North American Sales, Opera Mediaworks. “We’re thrilled to be joined by such an elite group of brands and agencies that are committed to shifting the way mobile creative is developed for native video advertising.”</p><p>All Fund participants will work hand-in-hand with the Opera Mediaworks Creative Team to innovate campaigns according to established best practices for mobile video. Upon launch, the campaigns will be tracked, measured and evaluated for impact and effectiveness, and each campaign will be part of an industry-first research study for native video on mobile.</p><p>In addition to funding the production and placement of mobile-first native video creative assets for brands, the Native Video Fund works to elevate premium publishers across categories like entertainment, news, music and social including but not limited to Maker Studios, PEOPLE/Time, Inc., Pinger, Shazam, USA TODAY and more who are taking advantage of AdColony’s feed-based, native video advertising in their mobile apps. The intent is to provide best-in-class, engaging and entertaining video for their users to foster a better app experience.</p><p>“While native video is among the fastest growing video formats in mobile, it’s also the hardest to engage users in as they scroll past ads quickly within the content feed,” says Nikao Yang, SVP Global Marketing at Opera Mediaworks. “But if brands can develop truly engaging video creative that is less than 15 seconds in length for native, in-feed environments, then they’ve nailed creative that will engage users across all mobile video environments. The Fund will drive the entire app ecosystem towards that goal.”</p><p>The Fund is one of the first major video-focused initiatives stemming from Opera’s acquisition of AdColony in July 2014. AdColony’s proprietary Instant-Play™ HD video technology is fully integrated into Opera Mediaworks’ core mobile advertising platform, and together the combined companies are actively implementing AdColony-powered video products across their shared portfolio of advertiser and publisher offerings.</p>

Press release, January 30, 2015

<h2>Top Highlights from Q2</h2><p><br></p><p><b>DATA</b></p><p><span style="font-size: 0.875rem;">Mobile users are spending nearly 10% more time each day in the most popular apps, and brands in the Retail, Food, Automotive and Technology industries are investing heavily in performance campaigns served to mobile devices.</span></p><p><b>TECHNOLOGY</b></p><p><span style="font-size: 0.875rem;">Brands looking to build an audience of high-quality users can leverage up to 22 post-install events to build lifetime value models to accurately measure the efficiency of their performance dollars.</span></p><p><b>CREATIVITY</b></p><p>Brand performance advertisers face a unique set of challenges when it comes to mobile creative. But by thinking beyond their logo, putting value front and center to the user, and carefully adapting elements to the mobile medium, they can optimize creative for maximum impact.</p>

Mobile First Insights - Global - 2016 Q2

<h2><span style="font-size: 28px;"><b>Highlights for the second quarter of 2014</b></span></h2><p><b>Android inches up on iOS for monetization</b></p><p><b>Aggresssive growth continues in Asia</b></p><p><b>The football championship, as measured by mobile</b></p><h2><b>Android begins to chip away at iOS’s lead in monetization</b></h2><p>Almost from the day of its release, iOS has been a market leader in delivering results for mobile advertisers. Then, in the fourth quarter of 2013, Android replaced iOS as the top smartphone platform in traffic volume. In Q1 of this year, Android moved into the No. 1 position as a mobile platform, exceeding Apple’s combined total for iPhone, iPad and iPod touch impressions.</p><p>This quarter Android extends its lead in traffic, now accounting for almost 50% of all impressions served — and it also begins to chip away at iOS’s lead in monetization. However, this is not at the expense of iOS’s total share, which actually grew to over 53% this quarter. Android’s progress in monetization is at the expense of other platforms, predominantly older, non-smart devices, which we refer to as “Other.” While still trailing iOS by a healthy margin, Android closes the quarter accounting for over 38% of revenue, up from 33% last quarter.</p><h2><b>Android’s march to No. 1</b></h2><p>Social-networking services remain No. 1 for traffic volume; Music, Video &amp; Media takes the lead for generating revenue</p><p>This quarter we saw minor changes in the top publisher categories. With Social sites retaining the top position for traffic volume, Music, Video &amp; Media sites and applications saw its small increase in monetization take it into the lead for revenue generation. For the first time in almost two years, Business, Finance &amp; Investing lost its position as the top revenue generator per impression. This honor now belongs to Health, Fitness &amp; Self Help.</p><h2><b>Asia continues to grow its share of global ad impressions</b></h2><p><span style="font-size: 0.875rem;">At the end of 2013, Asia leapt over Europe as our second highest generator of ad impressions. Asia continues to grow aggressively but still struggles with revenue generation.</span></p><h2><b>Brands, publishers get in on football action in Brazil</b></h2><p><span style="font-size: 0.875rem;">Every four years, national football (or "soccer") teams compete in a tournament for the honor of being the top team. Like many other global sports events, the football championship is an athletic competition, media event and advertising extravaganza, all rolled into four exciting weeks.</span></p><p>First and foremost, the football championship is an athletic competition drawing the world’s best players and engaging a global audience. Even among avid fans, the football championship is special — as shown by the chart below. Traffic to sites and applications that focus on football increased dramatically as the event kicked off on June 12. And, interest remains high as we move toward the final round and fewer teams participate.</p><p>As a global event, we would expect interest in the football championship (as reflected by traffic to “soccer” or “football” oriented sites and apps) to be similar to our global distribution of traffic. However, this is not the case. Shown below are our top 25 countries for ad impression traffic and how those countries rank for traffic to “football” sites and apps.</p><p>This finding reinforces the fact that audiences for specific interest areas are not necessarily distributed equally across the total population. This fact is demonstrated further when we focus on the countries participating in this year’s football championship.</p><p>To assess which country is the most engaged with football sites and apps, we compared the ratio of the respective countries’ share of all ad impressions with its share of impressions to “football” sites and apps . As shown, our audience in Côte d'Ivoire is the most engaged as their team competes in Brazil, while the audience in Australia is the least engaged in their team’s participation. Note that on both of the country comparisons, the U.S. audience, the producer of most of our ad impressions and revenue, is relatively uninterested in the matches.</p><p>Though the football championship is a global event, this year it takes place in Brazil. Not surprisingly, we saw a significant increase in traffic from Brazil along with a huge increase in audience.</p><p>Interestingly, 79% of the increase in users from April to June came from the addition of Android devices. Fourteen percent of the increase came from “other”, or non-smart devices.</p><p>Finally, the football championship serves as a major advertising opportunity, especially for soccer's governing body and their partners. Of the body's seven sponsoring partners, six were supported by the Opera Mediaworks platform.</p>

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