AdChoices: What is Interest-Based Advertising?

Sofia | Nov 25, 2020

At Opera Mediaworks, we believe the best way for consumers to protect their privacy is to be well informed and personally involved in taking actions they believe to be reasonable to protect themselves.

We tailor advertising messages to consumers based upon the sites they visit and the mobile applications that they use. This practice is sometimes referred to as behavioral advertising or interest-based advertising. You can find out more information about interest-based advertising here. Scroll down to see more information about Opera Mediaworks choice mechanism and your privacy choices. To read the full Opera Mediaworks privacy policy, please click here.


Opera Mediaworks offers multiple choice mechanism that enables Users to opt-out of Opera Mediaworks’ use of information for interest based advertising as well as certain uses of precise location. We do not currently respond to browser based Do Not Track signals. Please note that you will continue to receive advertising after you opt-out, but it may not be tailored to your interests. Please also note that our opt-out mechanism is browser and device specific. Therefore, if you use multiple browsers and/or devices you will need to perform the opt-out operation for each browser or device. Certain devices and device configurations may prevent our opt-out from operating correctly.

Opt-out from our interest based advertising services on mobile apps. We honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). For devices where we are able to see that such a selection has been made, we will not track your future activities for the purposes of serving interest based advertising.

Precise Location Choices. If you’d like to adjust your choices regarding the use of precise location data by third parties such as Opera Mediaworks, you may do so via your device settings. For your convenience, we provide links to instructions for both Apple iOS and Android devices. Also, most mobile applications that collect precise location information offer mechanisms to control the collection and use of precise location information.

Please note that these choice mechanisms won’t impact previously collected precise location information.

Opt-out from our partner’s interest based advertising services. Many of our partner’s that enable targeted advertising are members of one or more digital advertising industry self-regulatory programs. You may click below for the Network Advertising Initiative (“NAI”) and Digital Advertising Alliance (“DAA”) opt-out tools to learn more about targeted or interest based advertising and to opt out of certain targeting programs.

To read the full Opera Mediaworks privacy policy, please click here.

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