Mobile First Insights - Global - 2016 Q2

Sofia | Nov 25, 2020

Top Highlights from Q2


DATA

Mobile users are spending nearly 10% more time each day in the most popular apps, and brands in the Retail, Food, Automotive and Technology industries are investing heavily in performance campaigns served to mobile devices.

TECHNOLOGY

Brands looking to build an audience of high-quality users can leverage up to 22 post-install events to build lifetime value models to accurately measure the efficiency of their performance dollars.

CREATIVITY

Brand performance advertisers face a unique set of challenges when it comes to mobile creative. But by thinking beyond their logo, putting value front and center to the user, and carefully adapting elements to the mobile medium, they can optimize creative for maximum impact.


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Sofia

Sofia

My self having 2 years of experience in delivering good content and I'm passionate about work.


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