Press release, October 29, 2015 |

July 3rd, 2020

First campaign features a "shaking" effect for ‘Stoli®: THE Vodka’ ad

Opera Mediaworks, the first mobile ad platform built for brands, and Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of haptic technology, today in partnership with Stoli® Vodka and Horizon Media, announced the launch of touch-enhanced mobile advertising on Opera Mediaworks’ mobile ad platform. This capability, powered by Immersion’s haptic technology - TouchSense® Engage, now reaches more than a million users daily in the United States. Touch-enhanced ads provide brands and advertisers an impactful, new medium with which they can engage consumers’ attention on mobile devices.

Stoli® Vodka, is the first brand to leverage touch-enhanced advertising on Opera Mediaworks’ platform through its media agency Horizon Media. Its latest mobile advertising campaign features tactile effects to complement the ad creative as part of its ongoing ‘Stoli: THE Vodka’ campaign – an animation with a woman shaking a Stoli vodka martini. The campaign is currently running in LDA-compliant Android apps on the Opera Mediaworks platform that are embedded with the company’s SDK. The mobile video ad, which is being executed on both smartphones and tablets, includes a signature haptified bumper at the beginning, “Enhanced with TouchSense Effects,” to inform users that this ad will feel different than the average video ad.

“Haptic feedback is no longer a simple buzz, or a mere notification of a message,” says Mike Owen, EVP, North America Sales, Opera Mediaworks. “With sophisticated haptic effects, a series of unique vibrations can evoke real-world meaning, like the thumps of a heartbeat or the feel of an approaching car – which is a significant new creative capability for advertisers. We are excited to offer it on our mobile ad platform.”

“With the help of Opera Mediaworks’ distribution and network, tactile video advertising now reaches more than a million users daily,” says Jason Patton, VP and GM of Content and Media at Immersion. “Through the expansion of TouchSense technology in advertising, we’re taking another step in promoting the broad adoption of touch in media on mobile devices and enabling a richer, more interactive experience for consumers.

Consumer focus groups conducted by Immersion show that media enhanced with tactile effects result in an increased feeling of immersiveness, intent to buy and brand recall.”

“A pioneering heritage is deeply engrained in the Stoli Vodka brand as the first vodka in the U.S. and first vodka to bring flavors to market,” says Russ Pareti, Brand Director at Stoli Vodka. “Being the first brand to leverage Opera Mediaworks and Immersion’s technology as part of our ‘Stoli: THE Vodka’ campaign continues this tradition. We are always seeking new ways to engage with our millennial consumers and to connect with them via mobile advertising; not only will viewers watch a woman shake our Stoli Martini, they’ll be able to actually feel the martini being made.”

“Stoli is an innovative and pioneering advertiser that is known to grab consumer’s attention with bold messaging,” says Alex Stone, Director of Digital Activation at Horizon Media. “With haptic feedback technology we can create even more engaging brand experiences on Android devices for consumers to improve brand recall and awareness,” continues Sarah Bachman, VP, Mobile Strategy at Horizon Media.

Immersion’s TouchSense Engage is easily deployed in mobile apps through a simple technology integration that enables the media to control the actuator, the vibration motor in a mobile device. The Opera Mediaworks’ SDK utilizes TouchSense Engage to manage haptic synchronization with its Instant-Play™ HD mobile video via a small library plug-in. To learn more about how to enable in-app haptic playback on the Opera Mediaworks platform, visit this link.

To learn more about tactile-enhanced video and advertising and Immersion’s TouchSense® technology visit:

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