Latest press releases


Mobile shoppers prefer Sundays, new report finds
Opera looks at how global consumers use mobile devices to shop online and which mobile advertisers capture consumers' attention

San Mateo, Calif. - December 8, 2014

A new report from Opera reveals how global consumers use their mobile devices to shop online. It breaks down mobile shopping trends by time of year, days of the week and geography, and showcases the top mobile sites and advertisers of this holiday season. Read more...


African expansion for world’s largest mobile advertising platform
Opera Mediaworks acquires AdVine

San Mateo, Calif. and Cape Town – December 2, 2014

Global and local advertisers can now reach millions of consumers in Africa, following Opera Mediaworks’ acquisition of AdVine, South Africa’s leading premier mobile-advertising network. Read more...


New tool helps retail marketers track and measure customer conversion across devices
Opera Mediaworks expands “RISe” Retail Intelligence Suite ahead of Black Friday and holiday shopping season

San Mateo, Calif. – November 19, 2014

Retail marketers can now understand the impact of their mobile media advertising campaigns during Black Friday and other e-commerce sales — even if consumers use multiple devices before completing a purchase. Read more...


Opera Mediaworks partners with Viggle to introduce Add-to-DVR technology
New mobile ad unit taps into “connected home”

San Mateo, Calif. – Nov 06, 2014

New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment marketing and rewards platform Viggle, gives TV network advertisers the ability to offer a brand-new call to action, Add-to-DVR, as part of their mobile campaigns. Read more...


Android increases mobile-ad market share, mobile video on the rise
Opera Mediaworks’ State of Mobile Advertising report reveals top trends for the third quarter of 2014

San Mateo, Calif. – October 22, 2014

Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now almost double that of iOS, according to the Opera Mediaworks’ State of Mobile Advertising report, released today. Read more...


Opera Mediaworks and Celtra partner to unveil Selfie and Gyro ad units
Lufthansa among first to use the Selfie ad unit in personalized travel campaign

San Mateo, Calif. – Sep 25, 2014

Advertisers can now integrate high-quality selfies into their mobile ad campaigns and showcase products in 3D panoramic mode, enabled through a partnership between leading mobile advertising platform Opera Mediaworks and Celtra, creative, analytics and optimization platform for display advertising. Read more...


India shows record growth in mobile advertising
Sub-continent sees a country-wide shift from feature phones to smartphones, largely fueled by growth on Android

San Mateo, Calif., and Mumbai, India – Sep 09, 2014

The Asia-Pacific is now the fastest-growing region in mobile advertising, with 70% growth in ad impressions year-over-year -- similar to its upward trajectory within the global economy. This was among the conclusions from the special edition of the State of Mobile Advertising report, released by Opera Mediaworks today. Read more...


Opera Mediaworks and Toyota pilot Dynamic Sales Event mobile ad unit
Nationwide campaign leverages Toyota’s API to dynamically serve localized offers

San Mateo, Calif. – Aug 28, 2014

Opera Mediaworks has created a custom Dynamic Sales Event mobile ad unit for Toyota, allowing the automaker to serve real-time offers to in-market consumers based on their exact location. Read more...


Recent Press Releases

ad specifications IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal ad specifications
ad specifications
IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications