Latest press releases


New tool helps retail marketers track and measure customer conversion across devices
Opera Mediaworks expands “RISe” Retail Intelligence Suite ahead of Black Friday and holiday shopping season

San Mateo, Calif. – November 19, 2014

Retail marketers can now understand the impact of their mobile media advertising campaigns during Black Friday and other e-commerce sales — even if consumers use multiple devices before completing a purchase. Read more...


Opera Mediaworks partners with Viggle to introduce Add-to-DVR technology
New mobile ad unit taps into “connected home”

San Mateo, Calif. – Nov 06, 2014

New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment marketing and rewards platform Viggle, gives TV network advertisers the ability to offer a brand-new call to action, Add-to-DVR, as part of their mobile campaigns. Read more...


Android increases mobile-ad market share, mobile video on the rise
Opera Mediaworks’ State of Mobile Advertising report reveals top trends for the third quarter of 2014

San Mateo, Calif. – October 22, 2014

Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now almost double that of iOS, according to the Opera Mediaworks’ State of Mobile Advertising report, released today. Read more...


Opera Mediaworks and Celtra partner to unveil Selfie and Gyro ad units
Lufthansa among first to use the Selfie ad unit in personalized travel campaign

San Mateo, Calif. – Sep 25, 2014

Advertisers can now integrate high-quality selfies into their mobile ad campaigns and showcase products in 3D panoramic mode, enabled through a partnership between leading mobile advertising platform Opera Mediaworks and Celtra, creative, analytics and optimization platform for display advertising. Read more...


India shows record growth in mobile advertising
Sub-continent sees a country-wide shift from feature phones to smartphones, largely fueled by growth on Android

San Mateo, Calif., and Mumbai, India – Sep 09, 2014

The Asia-Pacific is now the fastest-growing region in mobile advertising, with 70% growth in ad impressions year-over-year -- similar to its upward trajectory within the global economy. This was among the conclusions from the special edition of the State of Mobile Advertising report, released by Opera Mediaworks today. Read more...


Opera Mediaworks and Toyota pilot Dynamic Sales Event mobile ad unit
Nationwide campaign leverages Toyota’s API to dynamically serve localized offers

San Mateo, Calif. – Aug 28, 2014

Opera Mediaworks has created a custom Dynamic Sales Event mobile ad unit for Toyota, allowing the automaker to serve real-time offers to in-market consumers based on their exact location. Read more...


Opera Mediaworks launches Innovation Lab
Team of industry experts and innovators assembled to help advertisers deliver next-generation mobile ad campaigns

San Mateo, Calif. – Aug 19, 2014

As the mobile advertising industry prepares to meet the growing and evolving demands of consumers, mobile ad platform Opera Mediaworks, which serves 64 billion impressions and reaches 700 million global consumers monthly, today announced the launch of its Innovation Lab. Read more...


Recent Press Releases

ad specifications IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal ad specifications
ad specifications
IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications