Latest press releases

Opera Completes Acquisition of AdColony
Combination of AdColony and Opera Mediaworks creates the world’s largest and most innovative independent mobile advertising platform

San Mateo, Calif. – Jul 24, 2014

Opera announced today that is has completed its purchase of mobile video advertising platform AdColony. The deal was announced in June, and first reported by The Wall Street Journal’s CMO Today. Read more...


Football fever grips mobile users worldwide
Opera Mediaworks’ report highlights highest-ranking fans, platforms, advertisers around global sporting event

San Mateo, Calif. – Jul 09, 2014

As mobile use by an average U.S. consumer approaches three hours a day, analysts predict mobile will be the third-largest advertising medium by the end of the year*. The second quarter of 2014 was no different as mobile users across the globe were captivated watching the latest football news from Brazil on their mobile devices. Read more...


Opera acquires AdColony to become the world’s leading mobile video ad platform
Combined platforms to reach more than 700 million consumers globally

San Mateo, Calif. – Jun 24, 2014

Opera today announced that it has acquired AdColony, a leading mobile video advertising platform, to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers. Read more...

iPhone users focus on health, Android users prefer fitness
Insights report by Opera Mediaworks shows distinct patterns among the mobile health and fitness audience

San Mateo, Calif. – Jun 12, 2014

Opera Mediaworks has released a two-part study revealing how consumers use their mobile devices to interact and engage with health and fitness content.

The first part of the study is based on the 500 million monthly ad impressions served on 400+ mobile sites and apps within the Health & Fitness category on the Opera Mediaworks platform. We define health sites and applications as the sub-category focusing on medical and healthy lifestyle issues. Fitness sites are those catering to exercise interests or weight control.Read more...


Phablet users big on social, engage most with ads in the evening
Opera Mediaworks study reveals phablet users’ media consumption habits, receptivity to mobile ads

San Mateo, Calif. – May 19, 2014

Opera Mediaworks today released a study on phablet users that identifies how their media consumption habits differ from those of smartphone and tablet users, as well as how their receptivity to mobile ads changes throughout the course of a day. Read more...


Opera Mediaworks continues to expand global footprint, acquires apprupt to better serve German market
Leading German player brings depth and breadth to end-to-end platform for publishers and advertisers

San Mateo, Calif. – Apr 30, 2014

Opera Mediaworks, the world’s largest mobile advertising platform, today announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities. Read more...


For the first time, Android OS is no. 1 position for mobile ad traffic
Google surpasses Apple in Q1, also sees significant YOY monetization gains

San Mateo, Calif. – Apr 22, 2014

Just a few months into 2014, the mobile advertising industry is already showing signs of big shifts in mobile traffic and monetization patterns. Android has, for the first time, become the biggest platform globally for mobile ad traffic surpassing iOS, according to Opera Mediaworks’ Q1 2014 State of Mobile Advertising report. Read more...


Recent Press Releases

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ad specifications
IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications