Latest press releases

For the first time, Android OS is no. 1 position for mobile ad traffic
Google surpasses Apple in Q1, also sees significant YOY monetization gains

San Mateo, Calif. – Apr 22, 2014

Just a few months into 2014, the mobile advertising industry is already showing signs of big shifts in mobile traffic and monetization patterns. Android has, for the first time, become the biggest platform globally for mobile ad traffic surpassing iOS, according to Opera Mediaworks’ Q1 2014 State of Mobile Advertising report. Read more...


Opera Mediaworks offers expanded reach to U.S. Hispanic consumers
Integration of Hunt Mobile Ads opens up new possibilities

San Mateo, Calif. – Apr 15, 2014

Opera Mediaworks, the world’s largest mobile ad platform, today announced an expanded reach across the U.S. Hispanic population through the integration of Hunt Mobile Ads, the leading mobile ad network in Latin America. This will make Opera Mediaworks the best mobile network to reach the Hispanic audience across the United States at scale through premium U.S. and Latin American publishers. Read more...


Opera Mediaworks launches revolutionary “Tap to Teleport” ad unit

San Mateo, Calif. – Apr 01, 2014

Today, Opera Mediaworks pulled back the curtain on a project it has been working on vigorously for many months, an interactive mobile ad unit called Tap To Teleport.Read more...


OPERA MEDIAWORKS now powering the mobile ad economy
Enabled over $1B in mobile ad spend in 2013, 17% of mobile advertising revenue globally

San Mateo, Calif. – Mar 18, 2014

Opera Mediaworks, the world’s largest mobile ad platform, today announced a new, unified end-to-end platform, servicing the entire advertising value chain. This includes advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This new single platform also aligns under a single brand the various operating units -- AdMarvel, Mobile Theory, 4th Screen Advertising, Ltd., Opera Response, Handster and Hunt Mobile Ads -- and is designed to deliver more efficiency and better results for our customers.Read more...


Opera Mediaworks introduces OMAX 2.0, with expanded programmatic capabilities for publishers and advertisers

San Mateo, Calif. and Barcelona, Spain – Feb 24, 2014

Opera Mediaworks, the world’s largest mobile advertising platform, today announced OMAX (Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media. Read more...


Recent Press Releases

ad specifications IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal ad specifications
ad specifications
IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications