Latest press releases


Opera Mediaworks UK Mobile Audience Insight report reveals what your smartphone says about you

London – Jan 21, 2015

Brands can now reach specific target groups based on users’ handsets and their app and mobile web browsing habits, according to a new report out today. The first part of the UK Mobile Audience Insight report by Opera Mediaworks, the world’s largest mobile advertising platform, is designed to guide brands’ mobile advertising strategies. Read more...


First beacon technology alliance helps advertisers buy smarter
Signal360, ROXIMITY, Pulsate, Pinpoint Mobile among companies in new Opera Mediaworks Strategic Beacon Alliance

San Mateo, Calif., and Mumbai, India – Jan 20, 2015

The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help advertisers improve mobile-media targeting, audience segmentation and measuring, thus making their buying smarter. Read more...


Opera Mediaworks launches native ad exchange for mobile
Assortment of premium mobile publishers participating, including ZeptoLab

San Mateo, Calif. – Jan 13, 2015

To meet the growing demand for premium native advertising opportunities in mobile, Opera Mediaworks today introduced a global, native ad exchange for the buying and selling of seamless, integrated advertising experiences on mobile devices — all within an exclusive, private environment. Read more...


Mobile shoppers prefer Sundays, new report finds
Opera looks at how global consumers use mobile devices to shop online and which mobile advertisers capture consumers' attention

San Mateo, Calif. - December 8, 2014

A new report from Opera reveals how global consumers use their mobile devices to shop online. It breaks down mobile shopping trends by time of year, days of the week and geography, and showcases the top mobile sites and advertisers of this holiday season. Read more...


African expansion for world’s largest mobile advertising platform
Opera Mediaworks acquires AdVine

San Mateo, Calif. and Cape Town – December 2, 2014

Global and local advertisers can now reach millions of consumers in Africa, following Opera Mediaworks’ acquisition of AdVine, South Africa’s leading premier mobile-advertising network. Read more...


New tool helps retail marketers track and measure customer conversion across devices
Opera Mediaworks expands “RISe” Retail Intelligence Suite ahead of Black Friday and holiday shopping season

San Mateo, Calif. – November 19, 2014

Retail marketers can now understand the impact of their mobile media advertising campaigns during Black Friday and other e-commerce sales — even if consumers use multiple devices before completing a purchase. Read more...


Opera Mediaworks partners with Viggle to introduce Add-to-DVR technology
New mobile ad unit taps into “connected home”

San Mateo, Calif. – Nov 06, 2014

New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment marketing and rewards platform Viggle, gives TV network advertisers the ability to offer a brand-new call to action, Add-to-DVR, as part of their mobile campaigns. Read more...


Android increases mobile-ad market share, mobile video on the rise
Opera Mediaworks’ State of Mobile Advertising report reveals top trends for the third quarter of 2014

San Mateo, Calif. – October 22, 2014

Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now almost double that of iOS, according to the Opera Mediaworks’ State of Mobile Advertising report, released today. Read more...


Opera Mediaworks and Celtra partner to unveil Selfie and Gyro ad units
Lufthansa among first to use the Selfie ad unit in personalized travel campaign

San Mateo, Calif. – Sep 25, 2014

Advertisers can now integrate high-quality selfies into their mobile ad campaigns and showcase products in 3D panoramic mode, enabled through a partnership between leading mobile advertising platform Opera Mediaworks and Celtra, creative, analytics and optimization platform for display advertising. Read more...


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IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications