Latest press releases

Opera Mediaworks and Toyota pilot Dynamic Sales Event mobile ad unit
Nationwide campaign leverages Toyota’s API to dynamically serve localized offers

San Mateo, Calif. – Aug 28, 2014

Opera Mediaworks has created a custom Dynamic Sales Event mobile ad unit for Toyota, allowing the automaker to serve real-time offers to in-market consumers based on their exact location. Read more...


Opera Mediaworks launches Innovation Lab
Team of industry experts and innovators assembled to help advertisers deliver next-generation mobile ad campaigns

San Mateo, Calif. – Aug 19, 2014

As the mobile advertising industry prepares to meet the growing and evolving demands of consumers, mobile ad platform Opera Mediaworks, which serves 64 billion impressions and reaches 700 million global consumers monthly, today announced the launch of its Innovation Lab. Read more...


Opera Mediaworks Announces New Strategic Accounts Group
Digital ad industry veteran, Ryan Griffin, will lead team, help mobile ad platform turn customers to partners

San Mateo, Calif. – Jul 30, 2014

As part of an ongoing effort to tirelessly help customers unlock the full potential of mobile advertising, Opera Mediaworks today announced the formation of its Strategic Accounts Group, a division of the mobile advertising company that will focus on transforming customer relationships into partnerships. Read more...


Opera Completes Acquisition of AdColony
Combination of AdColony and Opera Mediaworks creates the world’s largest and most innovative independent mobile advertising platform

San Mateo, Calif. – Jul 24, 2014

Opera announced today that is has completed its purchase of mobile video advertising platform AdColony. The deal was announced in June, and first reported by The Wall Street Journal’s CMO Today. Read more...


Football fever grips mobile users worldwide
Opera Mediaworks’ report highlights highest-ranking fans, platforms, advertisers around global sporting event

San Mateo, Calif. – Jul 09, 2014

As mobile use by an average U.S. consumer approaches three hours a day, analysts predict mobile will be the third-largest advertising medium by the end of the year*. The second quarter of 2014 was no different as mobile users across the globe were captivated watching the latest football news from Brazil on their mobile devices. Read more...


Opera acquires AdColony to become the world’s leading mobile video ad platform
Combined platforms to reach more than 700 million consumers globally

San Mateo, Calif. – Jun 24, 2014

Opera today announced that it has acquired AdColony, a leading mobile video advertising platform, to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers. Read more...

iPhone users focus on health, Android users prefer fitness
Insights report by Opera Mediaworks shows distinct patterns among the mobile health and fitness audience

San Mateo, Calif. – Jun 12, 2014

Opera Mediaworks has released a two-part study revealing how consumers use their mobile devices to interact and engage with health and fitness content.

The first part of the study is based on the 500 million monthly ad impressions served on 400+ mobile sites and apps within the Health & Fitness category on the Opera Mediaworks platform. We define health sites and applications as the sub-category focusing on medical and healthy lifestyle issues. Fitness sites are those catering to exercise interests or weight control.Read more...


Recent Press Releases

ad specifications IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal ad specifications
ad specifications
IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications